SaaS Price Watch 2026
Every price hike, every discount, every free tier change — tracked.
Biggest Moves of 2026
The three pricing changes everyone is talking about.
Jasper Creator
Jasper raised its Creator plan by 41%, from $49 to $69 per month. The increase reflects added AI model access and content generation capabilities, but it puts Jasper firmly in premium territory against competitors like Copy.ai which dropped to $29.
View Jasper pricingClickUp Unlimited
ClickUp dropped prices to steal market share from Asana and Monday.com. Same feature set, lower price — a rare move in SaaS. They are betting on user growth over revenue per seat.
View ClickUp pricingPostHog Free
PostHog doubled its free event allocation and added 15K session replays. This is the most generous analytics free tier on the market — most startups will never need to pay.
View PostHog pricingWinners & Losers
Price Cuts & Free Tier Wins
Price Increases
Trend Alerts
Patterns we are watching across the SaaS market.
AI features are driving up prices
Notion, Grammarly, and Figma all raised prices alongside AI feature additions. The pattern is clear: ship an AI feature, then hike the price to cover compute costs. Users who do not need AI are paying for it anyway.
Usage-based pricing is coming
Intercom moved to per-resolution pricing. PostHog charges per event. Vercel bills by bandwidth. The per-seat model is giving way to usage-based billing — cheaper at low volume, unpredictable at scale.
Free tiers are shrinking
Airtable cut free records from 1,200 to 750. Mailchimp reduced free contacts from 2,000 to 500. Vercel restricted hobby deployments. The era of generous free tiers may be ending as companies prioritize profitability.
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Full Timeline
Every pricing change we have tracked, newest first.
April 2026
Jasper Creator plan increased from $49/mo to $69/mo
ConvertKit Creator plan increased from $29/mo to $33/mo
Copy.ai renamed Pro to Chat and dropped price from $49/mo to $29/mo
Penpot launched Unlimited paid tier at $7/mo
Cursor added Pro+ tier at $60/mo
Cursor added Ultra tier at $200/mo
Canva Teams increased from $15 to $20/person/mo
Jira Standard decreased from $9.50 to $8.60/user/mo
Jira Premium decreased from $16 to $15.80/user/mo
CapCut added new Pro tier at $19.99/mo
Notion Business increased from $18 to $20/user/mo
Asana introduced new Enterprise+ tier with custom pricing
Linear renamed Plus to Basic, added new Business tier at $16/user/mo
Plane Pro decreased from $8 to $6/user/mo
Mattermost removed public pricing, all paid plans now Contact Sales
March 2026
PostHog doubled free event allocation from 1M to 2M events/month
HubSpot restructured Starter from $20 to $15/user/mo with seat-based pricing
GitLab Premium reduced from $29 to $24/user/mo
Cloudflare expanded free Workers from 100K to 500K requests/day
Ahrefs Lite raised from $99 to $129/mo