HubSpot CRMPricing 2026: Plans, Costs & Best Value
Free CRM software for scaling businesses. HubSpot CRM offers a free plan with unlimited users, plus 2 paid tiers.
HubSpot CRM Free Plan
HubSpot CRM's free tier includes:
- Unlimited users
- Contact management
- Email tracking
- Deals
Upgrade to Starter starting at $20/mo for additional features.
HubSpot CRM: Pros & Cons
Pros
- Generous free CRM
- Intuitive interface
- Great marketing integration
- Excellent resources
Cons
- Gets expensive with multiple hubs
- Less customizable than Salesforce
- Contact-based pricing adds up
Is HubSpot CRM Worth It?
HubSpot CRM's free plan is a solid starting point with a generous feature set. For individuals and small teams, the free tier may be all you need. The Starter plan at $20/mo unlocks the features most growing teams need.
With an editorial rating of 4.4/5, HubSpot CRM scores well in the CRM & Sales category. Before committing, consider comparing it against alternatives to ensure it fits your workflow and budget.
Related Articles
HubSpot CRM vs Salesforce for Small Business (2026): Honest Comparison
Salesforce is the world's #1 CRM — but it's enterprise software priced and configured for enterprise teams. HubSpot's free CRM can run a 10-person sales team at zero cost. Here's the honest comparison for small businesses.
Read moreComparisonsSalesforce vs HubSpot 2026: Which CRM Wins?
Salesforce is the CRM you grow into. HubSpot is the CRM you start with. This comparison covers pricing at real team sizes, feature depth, customization, and time-to-value to help you pick the right platform without overspending.
Read morePrice History
HubSpot restructured Starter from $20 to $15/user/mo with seat-based pricing
HubSpot moved from bundled pricing to per-seat pricing across all hubs. Starter got cheaper per seat, but teams of 5+ may pay more overall. Free CRM tools remain free.