HubSpot CRM Pricing in 2026: Free CRM to the Seat-Pricing Cliff

HubSpot's CRM is free for up to 2 users and 1,000 contacts. Sales Hub Starter normally costs $20 per seat a month, and right now HubSpot is discounting it to $7 for new customers. Then Professional shows up at $90 per seat plus a $1,500 onboarding fee. That step is the whole story of HubSpot pricing: cheap for a long time, then suddenly a real line in your budget.

All figures below come from HubSpot's CRM pricing page, Sales Hub pricing, Marketing Hub pricing and its product and services catalog as of November 2026. HubSpot changes these pages often, so confirm them before you sign anything.

The Short Version

▸Free: $0 for up to 2 users and 1,000 contacts. No credit card, no time limit.
▸Sales Hub Starter: $20/seat/month list price. New-customer offer of $7/seat paid annually or $10/seat month to month.
▸Sales Hub Professional: $90/seat on the lower rate, $100/seat on the higher one, plus $1,500 onboarding.
▸Sales Hub Enterprise: $150/seat plus $3,500 onboarding.
▸Marketing Hub Professional: $800 to $890/month with 3 Core Seats and 2,000 marketing contacts, plus $3,000 onboarding.
▸Marketing Hub Enterprise: $3,600/month with 5 Core Seats and 10,000 marketing contacts, plus $7,000 onboarding.

My recommendation: use Free until you hit a limit you can name, take Starter if you can get the discount, and only move to Professional once you have costed the first year including the fee.

One reading note. HubSpot's pages show two figures for several plans without labeling each one. The lower appears to be the annual-commitment rate and the higher the month-to-month rate, and HubSpot's FAQ confirms that split for the Starter offer. I use the lower figure in the math below, so ask for a quote if you plan to pay monthly.

What Free Actually Gets You

The free CRM used to be sold on unlimited users, and plenty of older write-ups still say so. HubSpot's current page says free for up to 2 users, with 1,000 contacts and 1,000 records across the other standard object types.

For a founder and one salesperson, that's still a useful product. You get contact records, a deal pipeline, live chat, one-to-one email and one personal meeting link, with no bill and no expiry date.

The limits are easy to hit, though:

▸A third teammate needs a paid seat.
▸1,000 contacts disappears fast if you import an old list or run a lead form.
▸Live chat, email and meeting links all carry HubSpot branding.
▸Marketing email is capped at 2,000 sends a month, also branded.
▸No HubSpot Credits are listed on the free tier, so don't plan around the credit-based features.

If you're just replacing a spreadsheet, none of that hurts. If your list is already above 1,000 contacts, Free is a trial more than a plan.

Starter: The Cheap Part

Starter is the best-value step on the ladder. It removes the HubSpot branding and includes 500 credits a month. I found no onboarding fee listed and no seat minimum stated on the Sales Hub page.

Watch the promotion. $7 a seat is a limited-time new-customer price, and the FAQ says Starter is normally $20. Budget on $20, because the discount tells you nothing about what the renewal will cost. Ask HubSpot in writing how long the $7 rate holds.

At list price, Starter costs $1,200 a year for 5 seats and $2,400 for 10. On the $7 annual offer, those drop to $420 and $840.

The Seat-Pricing Cliff

Here's the jump the title refers to. Moving Sales Hub from Starter to Professional takes the per-seat price from $20 to $90, which is 4.5x. Compared with the $7 promotional rate, it's nearly 13x. And you pay a one-time fee on top.

First-year Sales Hub cost on the lower rates, including onboarding:

▸5 seats: Starter $1,200. Professional $6,900. Enterprise $12,500.
▸10 seats: Starter $2,400. Professional $12,300. Enterprise $21,500.
▸20 seats: Starter $4,800. Professional $23,100. Enterprise $39,500.

From the second year the fee is gone, so 10 Professional seats settle at $10,800 a year and 10 Enterprise seats at $18,000.

A 5-person team going from Starter to Professional pays almost six times as much in year one. Sometimes that's justified, but do the math first.

Core, Sales and View-Only Seats

HubSpot's catalog splits seats into types, and this is where you can save real money.

▸View-Only Seats: no additional cost on any tier.
▸Core Seats: $20 on Starter, $50 on Professional, $75 on Enterprise, per the catalog. The Marketing Hub page says additional Core Seats start at $45 on Professional, so the two sources disagree by $5. Check your quote.
▸Sales Seats: $100 on Professional and $150 on Enterprise, per the catalog.

Not everyone who needs to see the CRM needs a paid seat. Finance, a manager who only reads dashboards, and an executive checking the pipeline may do fine with a free View-Only Seat. Audit this before you buy, and again at renewal. Paying for 10 full seats when 6 people work deals costs an extra $4,320 a year at Professional rates.

Marketing Hub Changes the Math

Marketing Hub doesn't charge per seat from Professional up. You pay a platform price that includes seats and a contact allowance.

▸Starter: per seat like Sales Hub, 1,000 marketing contacts, monthly email sends of 5x your contact tier.
▸Professional: $800 to $890/month, 3 Core Seats, 2,000 marketing contacts, 10x sends, $3,000 onboarding.
▸Enterprise: $3,600/month, 5 Core Seats, 10,000 marketing contacts, 20x sends, $7,000 onboarding.

Marketing Professional runs $12,600 in the first year at the lower rate. Enterprise runs $50,200.

Contacts are the part I'd push on hardest. HubSpot says you can buy more, but I couldn't find the overage price on the public pricing page. If your list is anywhere near 2,000 people, 2,000 contacts won't last, so get the price for your real list size before you sign. A team with 15,000 marketing contacts is not buying the plan on the page.

Customer Platform vs Buying Hubs Separately

The Customer Platform bundles the hubs. Professional starts at $1,300/month with 6 seats and 5,000 credits, or $1,450 on the higher rate. Enterprise starts at $4,700/month with 8 seats and 10,000 credits. Additional Core Seats are $45 and $75.

Compare that with a small team buying only what it uses. Five Sales Hub Professional seats ($450) plus Marketing Hub Professional ($800) comes to $1,250 a month, and you'd pay $4,500 in onboarding across the two.

So the bundle is close in price, and it only wins if you'll actually use the extra hubs. The page doesn't list onboarding for the bundle, or say which seat types those 6 seats are. Get both answers before you compare quotes.

HubSpot Credits

Credits are the newer meter on the bill. Sales Hub and Marketing Hub include 500 on Starter, 3,000 on Professional and 5,000 on Enterprise. Extra credits are $0.01 each on pay-as-you-go, or $10 for a capacity pack of 1,000.

They reset monthly and unused credits don't roll over. At a cent each, the included amount is worth $5, $30 or $50 a month, so this is unlikely to wreck your budget at small scale. Heavy use of AI features can still turn into a variable cost. Check the catalog for what each action burns before you turn on automation across a whole team.

How It Compares

Pipedrive has five paid tiers from $14 to $99 per user and no free plan, which suits a team that just wants a sales pipeline. Salesforce Sales Cloud runs $25 to $550 per user, with API access, AI and implementation driving the real bill. For the feature trade-offs, see Pipedrive vs HubSpot and Salesforce vs HubSpot.

HubSpot's real advantage is having marketing and sales records in one system without building the integration yourself. If you don't need that, you're paying Professional prices for something a cheaper CRM may do fine.

The Honest Pros and Cons

Pros

▸A working free CRM with no time limit
▸Starter is cheap and removes the branding
▸Free View-Only Seats let more people see the data
▸Pricing and onboarding fees are published, unlike many enterprise CRMs

Cons

▸Free is now capped at 2 users and 1,000 contacts
▸The Starter to Professional jump is steep, and Professional and Enterprise add onboarding fees
▸Two seat prices and a limited-time offer make the real rate hard to read
▸Marketing contact overage pricing isn't on the public page
▸Once marketing, sales and reporting all live here, leaving becomes a real project

Who Should Buy What

▸Solo founder or two-person team: Free, until you hit 1,000 contacts or add a third person.
▸Small team that needs unbranded email and chat: Starter, budgeted at $20 a seat.
▸Sales team of 5 to 20 that needs automation and forecasting: Professional, after you've moved non-sellers to View-Only.
▸Marketing team running real automation: Marketing Hub Professional, and get the contact price first.
▸Team using several hubs daily: quote the Customer Platform against separate hubs.
▸Sales team that wants only a pipeline: compare the HubSpot CRM product page against Pipedrive before you commit.

Bottom Line

HubSpot is cheap to start and expensive to grow in. Free and Starter are good deals for small teams, as long as you budget Starter at its $20 list price rather than the $7 offer. Before moving to Professional, count who needs a paid seat, add the onboarding fee, and get contact pricing in writing. Those three numbers will tell you more than the plan page will.