Ghost Pricing 2026: Plans, Costs & Best Value
The creator platform for independent publishers. Ghost offers 3 pricing tiers for teams of all sizes.
Ghost: Pros & Cons
Pros
- Open source — full ownership of your content
- Best SEO of any newsletter platform
- No revenue cut on paid subscriptions
- Self-hosting option for maximum control
- Professional blogging CMS built in
Cons
- More technical setup than Substack
- Design customization requires knowing Handlebars/CSS
- No built-in discovery network
- Member limits on lower plans
Is Ghost Worth It?
Ghost is a paid tool, so the value depends on whether its feature set justifies the investment for your team. Most teams find the Publisher plan at $29/mo to be the sweet spot.
With an editorial rating of 4.2/5, Ghost scores well in the Email Marketing category. Before committing, consider comparing it against alternatives to ensure it fits your workflow and budget.
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Read morePrice History
Ghost(Pro) Starter now $18/mo billed yearly (was $9); Creator and Team replaced by Publisher at $29/mo
Plans are Starter $18, Publisher $29, Business $199 per month, all billed yearly at 1,000 members.