Mailchimp Pricing 2026: Plans, Costs & Best Value
Turn emails into revenue. Mailchimp offers a free plan with 250 contacts, plus 3 paid tiers.
Essentials
- 5,000 emails/month
- A/B testing
- 24/7 support
- Remove Mailchimp branding
Mailchimp Free Plan
Mailchimp's free tier includes:
- 250 contacts
- 500 emails/month (250/day)
- Basic templates
- Limited automations
Upgrade to Essentials starting at $13/mo for additional features.
Mailchimp: Pros & Cons
Pros
- Well-known and trusted
- Good free tier for starting out
- Easy to use
- Lots of integrations
Cons
- Gets expensive quickly
- Limited automation on lower tiers
- Pricing based on contacts, not sends
Is Mailchimp Worth It?
Mailchimp's free plan is a solid starting point with a generous feature set. For individuals and small teams, the free tier may be all you need. The Essentials plan at $13/mo unlocks the features most growing teams need.
With an editorial rating of 4.4/5, Mailchimp scores well in the Email Marketing category. Before committing, consider comparing it against alternatives to ensure it fits your workflow and budget.
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Read morePrice History
Mailchimp Standard raised from $20 to $25/mo (base price)
Third price increase in two years since Intuit acquisition. Overage charges for exceeding contact limits also increased. Free tier now limited to 500 contacts (down from 2,000 in 2023).