Drip
PaidMarketing automation for ecommerce brands
About Drip
Drip is an email and SMS marketing automation platform built for e-commerce businesses. The core differentiator is deep Shopify and WooCommerce integration — Drip pulls in real-time purchase history, browsing behavior, cart abandons, and product views to power behavioral automation. You can segment customers by lifetime value, purchase frequency, product category affinity, and predicted churn risk without building custom data pipelines. Pre-built automation playbooks cover abandoned cart sequences, post-purchase flows, win-back campaigns, and new subscriber onboarding. SMS is included in all plans. The visual workflow builder handles multi-branch logic without code. Pricing is based on contact count: $39/month for up to 2,500 contacts, scaling to $299/month for 25,000 contacts. There is a 14-day free trial. Reddit e-commerce communities consistently recommend Drip for mid-market Shopify stores — the behavioral segmentation is noticeably more sophisticated than Mailchimp or Klaviyo at similar price points for stores under 50,000 contacts. Above 50,000 contacts, Klaviyo's reporting and integration depth often wins. The main criticism is that Drip's template library and email design tools lag behind Mailchimp.
Key Features
Pricing Plans
2500 contacts
- Unlimited emails
- SMS marketing
- Automation workflows
- Ecommerce integrations
5000 contacts
- Everything included
- A/B testing
- Advanced segmentation
- Revenue attribution
10000 contacts
- Everything included
- Priority support
- Dedicated IP
- Advanced analytics
Pros
- Purpose-built for ecommerce businesses
- Deep Shopify and WooCommerce integrations
- Powerful visual automation builder
- Revenue attribution shows email ROI
- Strong segmentation based on purchase behavior
- SMS and email in one platform
Cons
- No free plan available
- Pricing scales steeply with contact count
- Less suitable for non-ecommerce businesses
- Template library is smaller than competitors
- Landing page builder is basic
- Reporting could be more customizable
Best For
- Shopify and WooCommerce stores wanting behavioral email automation without developer setup
- E-commerce brands with 1,000-50,000 contacts running abandoned cart and post-purchase flows
- DTC brands wanting SMS and email automation in one platform
- Mid-market e-commerce teams that find Klaviyo expensive and Mailchimp too basic
Not Ideal For
- Non-e-commerce businesses — the Shopify-centric feature set adds complexity with no benefit
- Large e-commerce brands above 50,000 contacts where Klaviyo's depth pulls ahead
- Teams prioritizing email design quality — the template builder is weaker than competitors
Potential Deal Breakers
- Email template design tools are weaker than Mailchimp or Klaviyo
- Pricing scales steeply with contact count — large lists get expensive fast
- Limited value for non-e-commerce use cases — the platform is built around purchase behavior
Data & Privacy
E-commerce email marketing. No AI training on email content. Subscriber data fully exportable. GDPR compliance tools built in.
Who Is This For?
Hands-on tested May 2026
Signup Experience
Email signup with a 14-day free trial, no credit card required. Onboarding connects to Shopify or WooCommerce and syncs order history, customer segments, and product catalog immediately. Workflow builder is visual with e-commerce triggers like cart abandonment, purchase follow-up, and win-back series pre-built.
For Home Users
Not suited for personal or home use. Built specifically for e-commerce businesses with transactional email and revenue attribution as core features.
For Business Users
$39/mo for up to 2500 contacts scales in price as the list grows. Revenue attribution connects email sends to actual purchases which makes ROI calculation straightforward. Pre-built e-commerce workflows for cart abandonment and post-purchase sequences reduce setup time significantly. Competes with Klaviyo for e-commerce email -- Klaviyo has stronger SMS and more advanced segmentation, Drip is simpler and more accessible for smaller Shopify stores.
Our Verdict
Drip is the strongest e-commerce email automation tool for mid-market Shopify stores in the $39-299/month range — the behavioral segmentation based on real purchase data is genuinely better than what Mailchimp offers and competitively priced against Klaviyo for stores under 50,000 contacts. If you sell physical products online and are not yet on Klaviyo, Drip is worth evaluating seriously.