DripPricing 2026: Plans, Costs & Best Value
Marketing automation for ecommerce brands. Drip offers 3 pricing tiers for teams of all sizes.
4.4
Editorial Rating2500 contacts
$39/user/mo
- Unlimited emails
- SMS marketing
- Automation workflows
- Ecommerce integrations
Best Value
5000 contacts
$89/user/mo
- Everything included
- A/B testing
- Advanced segmentation
- Revenue attribution
10000 contacts
$154/user/mo
- Everything included
- Priority support
- Dedicated IP
- Advanced analytics
Drip: Pros & Cons
Pros
- Purpose-built for ecommerce businesses
- Deep Shopify and WooCommerce integrations
- Powerful visual automation builder
- Revenue attribution shows email ROI
- Strong segmentation based on purchase behavior
- SMS and email in one platform
Cons
- No free plan available
- Pricing scales steeply with contact count
- Less suitable for non-ecommerce businesses
- Template library is smaller than competitors
- Landing page builder is basic
- Reporting could be more customizable
Is Drip Worth It?
Drip is a paid tool, so the value depends on whether its feature set justifies the investment for your team. Most teams find the 5000 contacts plan at $89/mo to be the sweet spot.
With an editorial rating of 4.4/5, Drip scores well in the Email Marketing category. Before committing, consider comparing it against alternatives to ensure it fits your workflow and budget.