AWeber
FreemiumEmail marketing and automation made easy
About AWeber
AWeber is one of the oldest email marketing platforms — it launched in 1998 and has been a reliable, boring choice for small businesses and solo creators ever since. The feature set covers email campaigns, autoresponders, landing pages, and a basic automation builder. The template library is large and the drag-and-drop editor is functional. AWeber's deliverability track record is strong, which matters more than most users realize — it maintains clean sending infrastructure and actively manages spam complaints. AWeber no longer offers a free plan, only a 14-day trial. Lite starts at $12.49/month billed annually ($15 month-to-month) for 500 subscribers, Plus at $19.99/month annually ($30 monthly), and both scale with list size. The automation capabilities are limited compared to ActiveCampaign or ConvertKit: you can build basic sequences and tag subscribers, but multi-branch conditional logic is not in AWeber's wheelhouse. Reddit feedback is split: experienced email marketers find it dated and limiting, while non-technical small business owners appreciate the simplicity and support quality. The phone and live chat support is consistently praised.
Key Features
Pricing Plans
Lite
- Billed annually ($15 month-to-month)
- Starts at 500 subscribers
- Sends up to 10x your list per month
- Automation
- A/B testing
Plus
- Billed annually ($30 month-to-month)
- Everything in Lite
- Unlimited email lists and landing pages
- Sends up to 12x your list per month
- Advanced automation
- Custom segments
- Sales tracking
Pros
- One of the longest-running email platforms
- 14-day free trial on every plan
- Excellent customer support including phone
- Simple enough for email marketing beginners
- Good deliverability rates
- Web push notifications included
Cons
- Automation features are less advanced than competitors
- Template designs feel somewhat dated
- Limited segmentation on lower plans
- No built-in CRM functionality
- Charges for unsubscribed contacts on some plans
- Landing page builder is basic
Best For
- Solo creators and small business owners who want simple, reliable email without complex setup
- Early-stage newsletters with under 500 subscribers wanting a free starting point
- Non-technical users who value strong customer support over advanced features
- Businesses with straightforward email needs — campaigns, autoresponders, no complex automation
Not Ideal For
- Teams needing advanced automation with conditional logic and event triggers
- E-commerce businesses needing purchase behavior segmentation
- Marketers who have outgrown basic autoresponders and need multi-branch sequences
Potential Deal Breakers
- Automation capabilities are limited compared to ConvertKit, ActiveCampaign, or Klaviyo
- UI and feature set feel dated compared to modern alternatives
- Pricing per-subscriber is not competitive at larger list sizes
Data & Privacy
Email marketing platform. No AI training. Subscriber lists fully exportable. Straightforward privacy practices. GDPR compliant.
Who Is This For?
Hands-on tested May 2026
Signup Experience
Email signup starts a 14-day free trial; there is no longer a free plan. Onboarding is guided and beginner-friendly. Email builder is drag-and-drop with a template library. Autoresponders set up in a linear sequence that is easier to follow than visual automation builders for new users.
For Home Users
Lite at $12.49/month billed annually for 500 subscribers is practical for a personal newsletter or small community, though there is no longer a free plan. Simpler than Mailchimp to configure for beginners. The linear autoresponder model is easier to understand than visual automation flows. A good starting point for first-time email marketers.
For Business Users
Lite starts at $12.49/mo billed annually ($15 monthly) for 500 subscribers, and Plus at $19.99/mo annually ($30 monthly) adds unlimited lists and landing pages. A Done For You setup option starts at $20/mo plus a $79 one-time fee. Fewer integrations and less sophisticated automation than Mailchimp or ActiveCampaign. Strong choice for small businesses and solopreneurs who want simplicity and straightforward deliverability without steep learning curves.
Our Verdict
AWeber is a dependable, unsexy choice for small businesses that need reliable email delivery and simple automation without a learning curve. It has not kept pace with ConvertKit or ActiveCampaign on features, but the deliverability, support quality, and $12.49/month entry price make it a reasonable starting point. Once you need behavioral automation or advanced segmentation, you will be looking at a migration.