Matomo vs PostHog
Detailed comparison to help you choose the right tool for your needs
M
Matomo
Google Analytics alternative that protects your data and privacy
4.2
Editorial RatingQuick Comparison
Rating
4.2
vs4.5
Starting Price
Free
vsFree
Pricing Model
freemium
vsfreemium
Feature
Matomo
PostHog
Full analytics suite
Heatmaps
Session recordings
A/B testing
GDPR compliance tools
Import from GA
Product analytics
Session replay
Feature flags
Surveys
Data warehouse
Matomo Pros
- Most feature-complete GA alternative
- 100% data ownership
- GDPR/CCPA compliant
- Proven at massive scale (1M+ sites)
Matomo Cons
- Self-hosted requires maintenance
- Cloud plans can get expensive at scale
- UI feels dated compared to newer tools
PostHog Pros
- All-in-one analytics replay flags and testing
- Generous free tier with 1M events per month
- Open source and self-hostable
- Developer-friendly with SQL access
- No vendor lock-in with data portability
- Transparent usage-based pricing
PostHog Cons
- Younger platform still maturing
- UI less polished than Mixpanel or Amplitude
- Self-hosting requires significant DevOps
- Documentation gaps for advanced features
- Performance can lag with very large datasets
- Mobile SDKs less mature than competitors