Copper vs Insightly

Detailed comparison to help you choose the right tool for your needs

C

Copper

The CRM for Google Workspace

4.5
Editorial Rating
I

Insightly

Modern CRM for growing businesses

4.2
Editorial Rating

Quick Comparison

Rating

4.5
vs
4.2

Starting Price

$29
vs
Free

Pricing Model

paid
vs
freemium
Feature
Copper
Insightly
Gmail Integration
Contact Management
Pipeline Management
Task Automation
Reporting
Google Workspace Sync
Project Management
Email Marketing
Custom Dashboards
Workflow Automation

Copper Pros

  • Deepest Google Workspace integration available
  • Lives inside Gmail reducing context switching
  • Automatic contact and activity logging
  • Beautiful and simple interface
  • Good for relationship-driven businesses
  • Fast setup with minimal configuration

Copper Cons

  • Only works with Google Workspace not Microsoft
  • Contact limits on lower plans
  • Less powerful than enterprise CRMs
  • Reporting is basic on lower tiers
  • Workflow automation is limited vs competitors
  • Mobile app misses some desktop features

Insightly Pros

  • Built-in project management post-sale
  • Good unified platform approach
  • AppConnect integration platform is powerful
  • Reasonable pricing for mid-market
  • Custom objects and fields on all plans
  • Relationship linking between records is useful

Insightly Cons

  • Interface feels dated compared to modern CRMs
  • Free plan is limited to 2 users
  • Marketing features are basic vs dedicated tools
  • Mobile app needs improvement
  • Customer support can be slow
  • Reporting requires Professional plan or higher

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