Copper
PaidThe CRM for Google Workspace
About Copper
Copper is a CRM built exclusively for Google Workspace users — it lives inside Gmail and Google Calendar, so there is no separate tab to open or data to manually sync. Contacts, emails, and meetings flow automatically into deal records. If your team lives in Google Workspace and finds Salesforce or HubSpot adoption a constant battle, Copper's zero-friction data entry is the main draw. The pipeline management is visual and straightforward — Kanban-style deal tracking, customizable stages, task reminders tied to Gmail threads. Copper integrates with Google Sheets for reporting and Zapier for anything else. Pricing is $23/user/month (Basic), $49/user/month (Professional), and $99/user/month (Business) with annual billing — there is no free tier. The Professional plan is where most features live, making it $49/user/month minimum for a useful setup. Reddit criticism focuses on two things: it is expensive for what it does, and it only works if your whole team is on Google Workspace. One person using Outlook breaks the workflow. The reporting is also limited — expect to export to Sheets for anything beyond basic pipeline views.
Key Features
Pricing Plans
Basic
- 2500 contacts
- Google Workspace integration
- Pipelines
- Team collaboration
Professional
- 15000 contacts
- Workflow automation
- Bulk email
- Reporting
Business
- Unlimited contacts
- Email sequences
- Custom reports
- LinkedIn integration
Pros
- Deepest Google Workspace integration available
- Lives inside Gmail reducing context switching
- Automatic contact and activity logging
- Beautiful and simple interface
- Good for relationship-driven businesses
- Fast setup with minimal configuration
Cons
- Only works with Google Workspace not Microsoft
- Contact limits on lower plans
- Less powerful than enterprise CRMs
- Reporting is basic on lower tiers
- Workflow automation is limited vs competitors
- Mobile app misses some desktop features
Best For
- Small teams (under 30 people) fully committed to Google Workspace
- Relationship-driven sales where email history context matters most
- Teams whose main CRM complaint is manual data entry
- Professional services firms that track clients through Gmail threads
Not Ideal For
- Any team with even partial Microsoft 365 or Outlook usage
- Teams needing advanced reporting without Google Sheets exports
- High-volume outbound sales teams needing sequences and dialers
Potential Deal Breakers
- Completely non-functional without full Google Workspace adoption
- $49/user/month Professional plan required for most useful features
- Reporting requires exporting to Google Sheets — no real analytics dashboard
Data & Privacy
Google Workspace-native CRM. Data hosted on Google Cloud. Integrates deeply with Gmail and Google Calendar. No AI training. CRM data fully exportable. SOC 2 certified.
Who Is This For?
Hands-on tested May 2026
Signup Experience
Email or Google account signup with a 14-day free trial, no credit card required. Chrome extension installs alongside Gmail and contacts, deals, and activities appear in a sidebar within the Gmail interface. Google Calendar events sync automatically. Setup is notably fast for a CRM -- under 15 minutes to have contacts and pipelines running.
For Home Users
Not suited for personal or home use. Requires a sales or business context with deals to manage.
For Business Users
Starter at $9/user/mo covers up to 2500 contacts and basic pipeline management. Basic at $23/user/mo removes the contact limit. Professional at $59/user/mo adds workflow automation and reporting. Business at $99/user/mo adds lead scoring and custom integrations. The Gmail-native experience is genuinely seamless for teams already working in Google Workspace -- no context switching between email and CRM. More full-featured than Streak at higher price points; Streak is the simpler and cheaper choice for smaller teams.
Our Verdict
Copper is a one-trick pony that executes its trick extremely well: zero-friction CRM for Google Workspace teams. If your whole company is on Google Workspace and CRM adoption has been a struggle because reps hate switching tabs, Copper will solve that problem. At $49/user/month for the usable tier, it is not cheap for what is essentially a Gmail plugin with a pipeline view.