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Zapier

Freemium

Connect your apps and automate workflows

4.5
Editorial Rating
Editorial Rating
4.5/5
Starting Price
Free
Founded
2012
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Reviewed by James Crawford·Senior IT & Cybersecurity Leader · 15+ years evaluating enterprise software·Last reviewed:

About Zapier

Zapier is the most popular no-code automation platform, connecting 6000+ apps. Lets non-technical users build automated workflows (Zaps) between tools without writing code. The standard for business automation.

Key Features

6000+ app integrations
Multi-step zaps
Filters
Paths (conditional logic)
Formatter
Tables & Interfaces

Free

Free
  • 100 tasks/mo
  • 5 single-step zaps
  • Core apps

Starter

$19.99/mo
  • 750 tasks/mo
  • Multi-step zaps
  • Filters
Most Popular

Professional

$49/mo
  • 2000 tasks/mo
  • Paths
  • Premium apps
  • Webhooks

Pros

  • Largest app integration library of any tool
  • No-code friendly — non-devs can build automations
  • Reliable and battle-tested
  • Excellent documentation and community

Cons

  • Gets expensive at scale — task limits bite fast
  • Make.com is more powerful for same or less money
  • Complex workflows can hit task limits unexpectedly

Best For

  • Small teams needing simple app connections
  • Non-technical users who need automation
  • Teams already in the Zapier ecosystem

Not Ideal For

  • High-volume automations — cost escalates fast
  • Complex data transformation workflows
  • Developer teams comfortable with code

Data & Privacy

No
Sells Data
Opt-out
AI Training
US (AWS)
Data Location
Yes
Data Export
Yes
Data Deletion
Yes
GDPR

Workflow automation that processes data between connected apps. Data passes through Zapier servers during Zap execution. Task logs retained for limited periods. Zapier states customer data is not used for AI training. SOC 2 Type 2 certified. GDPR compliant with DPA. Sensitive data can be redacted from logs.

Who Is This For?

Hands-on tested May 2026

Signup Experience

Google or email signup. Free tier includes 100 tasks per month and 5 single-step Zaps. The Zap editor is intuitive — select a trigger app, select an action app, map the fields. First automation can be running in under 10 minutes. The app directory covers 7000+ integrations.

For Home Users

Useful for home users who want to automate repetitive tasks between apps. Save Gmail attachments to Google Drive automatically, get Slack notifications for new emails, sync calendar events to a spreadsheet. Free tier is enough for light personal automation. The Pro plan at $29.99/mo is expensive for personal use — consider Make (Integromat) at $10.59/mo or n8n for free self-hosted automation.

For Business Users

Professional at $73.50/mo adds multi-step Zaps and filters. Team at $103.50/mo adds shared workspaces and collaboration. Zapier is the fastest way to connect business apps without code. Marketing teams use it to sync leads between forms, CRM, and email tools. Operations teams automate approvals and notifications. The per-task pricing can get expensive at scale — heavy users should evaluate Make or n8n which offer better value for high-volume automation. Best for companies where speed of implementation matters more than per-task cost.

Our Verdict

Zapier is the easiest way to automate without code, but it's not the best value at scale. Make.com offers comparable power at a fraction of the price. For simple automations with under 1000 tasks/mo, Zapier's ease of use justifies the cost. For complex workflows at volume, Make.com wins on price and power.

Editorial Rating:
4.5

Price History

UpdateProfessional·Jan 8, 2026

Zapier restructured plans — Professional dropped from $79 to $69/mo

Zapier simplified its pricing tiers and reduced the Professional tier price while adding task limits. The move was in response to competition from Make (Integromat) and n8n. Free tier remained at 100 tasks/month.

View all pricing changes