DALL-E logo

DALL-E

Paid

AI image generation by OpenAI

4.1
Editorial Rating
Editorial Rating
4.1/5
Starting Price
$20/mo
Founded
2021
Reviewed by James Crawford·Senior IT & Cybersecurity Leader · 15+ years evaluating enterprise software·Last reviewed:

About DALL-E

DALL-E 3 is OpenAI's image generation model, available through ChatGPT Plus ($20/mo), the OpenAI API ($0.040-$0.120 per image), and Microsoft Bing Image Creator (free via Azure). It's embedded in the ChatGPT conversation interface — you describe an image, ChatGPT refines the prompt, and DALL-E generates. The main technical improvements over DALL-E 2 are prompt adherence and text-in-image rendering — it follows complex multi-element prompts and renders readable text more reliably than earlier versions. Safety filters are strict: real people, violence, and sexual content are blocked more aggressively than Midjourney or Stable Diffusion. Reddit consistently rates DALL-E 3 below Midjourney v6 for artistic quality and aesthetic appeal, but above Midjourney for text rendering accuracy and literal prompt following. Stable Diffusion runs locally for free with more control, but requires GPU hardware and setup. API inpainting and editing endpoints exist but are unavailable through the main ChatGPT UI. For ChatGPT Plus subscribers, it's a solid included feature.

Key Features

Text-to-image generation
Image editing/inpainting
Style consistency
API access
ChatGPT integration
Video generation
Most Popular

Via ChatGPT Plus

$20/mo
  • Included in ChatGPT Plus
  • Unlimited standard gen
  • DALL-E 3 model

API

Contact Us
  • $0.04-0.08 per image
  • Programmatic access
  • Batch generation

Pros

  • Best text rendering in generated images
  • Tight ChatGPT integration
  • Consistent quality
  • Good at following detailed prompts
  • Inpainting and editing features
  • Commercial usage rights

Cons

  • Only available through ChatGPT or API
  • No free standalone tier
  • Slower generation than Midjourney
  • Less artistic style range than Midjourney
  • Content policy restrictions
  • No video generation yet

Best For

  • ChatGPT Plus users who want image generation included in their subscription
  • Developers building image generation into apps via OpenAI API
  • Use cases needing accurate text rendering inside generated images
  • Prompt-following accuracy over artistic style or aesthetic quality

Not Ideal For

  • Creative artists who need Midjourney-level aesthetic quality
  • Teams needing uncensored or fine-tuned image outputs — Stable Diffusion fits better

Potential Deal Breakers

  • Safety filters more aggressive than Midjourney or Stable Diffusion
  • No inpainting or image editing in the ChatGPT UI — API only
  • Image resolution capped at 1792x1024 with no ultra-high-res option

Data & Privacy

No
Sells Data
Opt-out
AI Training
US (Azure)
Data Location
Yes
Data Export
Yes
Data Deletion
Yes
GDPR

OpenAI image generator. Same privacy practices as ChatGPT — API usage not used for training by default. Consumer usage may be used with opt-out available. Generated images downloadable. Content policy filters applied to all generations.

Who Is This For?

Hands-on tested 2026-05

Signup Experience

Access via ChatGPT account or OpenAI API key. No separate signup needed if already using ChatGPT Plus.

For Home Users

Best-in-class for photorealistic image generation. Conversational creation inside ChatGPT feels natural and results are consistently impressive.

For Business Users

API access is cost-effective for programmatic image generation at scale. Strong content moderation makes it safe for customer-facing applications.

Our Verdict

DALL-E 3 is a solid image generator for ChatGPT Plus subscribers and follows complex prompts better than Midjourney. For artistic quality and aesthetic appeal, Midjourney v6 is clearly better. If you need local generation, no censorship, or fine-tuning, Stable Diffusion is the answer.

Editorial Rating:
4.1