MatomoPricing 2026: Plans, Costs & Best Value
Google Analytics alternative that protects your data and privacy. Matomo offers a free plan with unlimited websites, plus 2 paid tiers.
4.2
Editorial RatingOn-Premise
Free
- Unlimited websites
- Full data ownership
- All core features
- Community support
Matomo Free Plan
Matomo's free tier includes:
- Unlimited websites
- Full data ownership
- All core features
- Community support
Upgrade to Cloud Business starting at $49/mo for additional features.
Matomo: Pros & Cons
Pros
- Most feature-complete GA alternative
- 100% data ownership
- GDPR/CCPA compliant
- Proven at massive scale (1M+ sites)
Cons
- Self-hosted requires maintenance
- Cloud plans can get expensive at scale
- UI feels dated compared to newer tools
Is Matomo Worth It?
Matomo's free plan is a solid starting point with a generous feature set. For individuals and small teams, the free tier may be all you need. The Cloud Business plan at $49/mo unlocks the features most growing teams need.
With an editorial rating of 4.2/5, Matomo scores well in the Analytics & BI category. Before committing, consider comparing it against alternatives to ensure it fits your workflow and budget.