HotjarPricing 2026: Plans, Costs & Best Value
Heatmaps and behavior analytics. Hotjar offers a free plan with 35 daily sessions, plus 3 paid tiers.
4.3
Editorial RatingBusiness
$80/user/mo
- 500 daily sessions
- Frustration signals
- Console tracking
- Custom integrations
Hotjar Free Plan
Hotjar's free tier includes:
- 35 daily sessions
- Automatic heatmaps
- Basic filters
- Page-targeted surveys
Upgrade to Plus starting at $32/mo for additional features.
Hotjar: Pros & Cons
Pros
- Heatmaps make data visual and shareable
- Session recordings reveal UX issues quickly
- Easy to install with one script tag
- Built-in surveys and feedback tools
- Good free tier for small sites
- Non-technical teams can use it immediately
Cons
- Limited quantitative analytics capabilities
- Session recording quality varies on SPAs
- Can slow down page load slightly
- Data retention limits on lower plans
- Not a replacement for product analytics
- Free tier is very limited at 35 sessions per day
Is Hotjar Worth It?
Hotjar's free plan is a solid starting point with a generous feature set. For individuals and small teams, the free tier may be all you need. The Plus plan at $32/mo unlocks the features most growing teams need.
With an editorial rating of 4.3/5, Hotjar scores well in the Analytics & BI category. Before committing, consider comparing it against alternatives to ensure it fits your workflow and budget.