Google AnalyticsPricing 2026: Plans, Costs & Best Value
Web analytics from Google. Google Analytics offers a free plan with unlimited hits, plus 1 paid tiers.
4.5
Editorial RatingBest Value
Analytics 360
$12500/user/mo
- Unsampled reports
- BigQuery streaming
- Advanced attribution
- SLA support
Google Analytics Free Plan
Google Analytics's free tier includes:
- Unlimited hits
- Standard reports
- BigQuery export
- Up to 50 custom dimensions
Upgrade to Analytics 360 starting at $12500/mo for additional features.
Google Analytics: Pros & Cons
Pros
- Free for virtually all use cases
- Deep integration with Google Ads ecosystem
- Powerful audience and conversion tracking
- Large ecosystem of tutorials and consultants
- Cross-device and cross-platform measurement
- Machine learning insights and predictions
Cons
- GA4 learning curve is steep for GA3 users
- Data sampling on free tier for large sites
- Privacy concerns with Google data collection
- Limited real-time capabilities vs specialized tools
- Complex event setup for custom tracking
- UI can feel overwhelming for beginners
Is Google Analytics Worth It?
Google Analytics's free plan is a solid starting point with a generous feature set. For individuals and small teams, the free tier may be all you need. The Analytics 360 plan at $12500/mo unlocks the features most growing teams need.
With an editorial rating of 4.5/5, Google Analytics is among the top-rated tools in the Analytics & BI category. Before committing, consider comparing it against alternatives to ensure it fits your workflow and budget.