Google AnalyticsPricing 2026: Plans, Costs & Best Value

Web analytics from Google. Google Analytics offers a free plan with unlimited hits, plus 1 paid tiers.

4.5

Editorial Rating

Free

Unlimited hits
Standard reports
BigQuery export
Up to 50 custom dimensions

Get Started Free

Best Value

Analytics 360

$12500/user/mo

Unsampled reports
BigQuery streaming
Advanced attribution
SLA support

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Google Analytics Free Plan

Google Analytics's free tier includes:

Unlimited hits
Standard reports
BigQuery export
Up to 50 custom dimensions

Upgrade to Analytics 360 starting at $12500/mo for additional features.

Google Analytics: Pros & Cons

Pros

Free for virtually all use cases
Deep integration with Google Ads ecosystem
Powerful audience and conversion tracking
Large ecosystem of tutorials and consultants
Cross-device and cross-platform measurement
Machine learning insights and predictions

Cons

GA4 learning curve is steep for GA3 users
Data sampling on free tier for large sites
Privacy concerns with Google data collection
Limited real-time capabilities vs specialized tools
Complex event setup for custom tracking
UI can feel overwhelming for beginners

Is Google Analytics Worth It?

Google Analytics's free plan is a solid starting point with a generous feature set. For individuals and small teams, the free tier may be all you need. The Analytics 360 plan at $12500/mo unlocks the features most growing teams need.

With an editorial rating of 4.5/5, Google Analytics is among the top-rated tools in the Analytics & BI category. Before committing, consider comparing it against alternatives to ensure it fits your workflow and budget.

Try Google Analytics Compare Alternatives Full Review

Comparisons

Plausible vs Google Analytics in 2026: Refreshed Comparison

GA4 is a free, ad-integrated analytics platform; Plausible is a paid, privacy-first traffic tool that refuses to do anything else. This refreshed comparison re-verifies pricing on both and covers how the GDPR compliance gap between them has widened.

Plausible vs Google Analytics in 2026: Privacy-First Analytics Worth the Price?

Google Analytics is free but your visitor data goes to Google, EU compliance requires a cookie banner, and the GA4 interface is complex. Plausible is $9/month, cookieless, GDPR-compliant by default, and loads a 1KB script. Here is how to decide.