AmplitudePricing 2026: Plans, Costs & Best Value
Digital analytics for product and growth teams. Amplitude offers a free plan with 50k tracked users/month, plus 2 paid tiers.
Amplitude Free Plan
Amplitude's free tier includes:
- 50K tracked users/month
- Core analytics
- Unlimited events
- 10 saved charts
Upgrade to Plus starting at $49/mo for additional features.
Amplitude: Pros & Cons
Pros
- Excellent behavioral analysis and cohorting
- Strong experiment and A/B test analysis
- Good free tier for startups
- Clean and intuitive interface
- Powerful SQL-like query engine
- Strong community and documentation
Cons
- Gets expensive quickly beyond free tier
- Steeper learning curve than Mixpanel
- Session replay is an add-on
- Data ingestion latency can be an issue
- Less suited for marketing analytics
- Mobile SDK can impact app performance
Is Amplitude Worth It?
Amplitude's free plan is a solid starting point with a generous feature set. For individuals and small teams, the free tier may be all you need. The Plus plan at $49/mo unlocks the features most growing teams need.
With an editorial rating of 4.5/5, Amplitude is among the top-rated tools in the Analytics & BI category. Before committing, consider comparing it against alternatives to ensure it fits your workflow and budget.
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