Umami vs Matomo
Detailed comparison to help you choose the right tool for your needs
U
Umami
Simple, fast, privacy-focused open-source website analytics
4.5
Editorial RatingM
Matomo
Google Analytics alternative that protects your data and privacy
4.2
Editorial RatingQuick Comparison
Rating
4.5
vs4.2
Starting Price
Free
vsFree
Pricing Model
freemium
vsfreemium
Feature
Umami
Matomo
No cookies required
GDPR compliant
Real-time dashboard
Custom events
API access
Self-hosting
Full analytics suite
Heatmaps
Session recordings
A/B testing
GDPR compliance tools
Import from GA
Umami Pros
- No cookie consent banner needed
- Extremely lightweight script (~2KB)
- Beautiful clean dashboard
- Self-hosted = unlimited free
Umami Cons
- Fewer features than GA4
- No conversion funnels on free plan
- Limited integrations
Matomo Pros
- Most feature-complete GA alternative
- 100% data ownership
- GDPR/CCPA compliant
- Proven at massive scale (1M+ sites)
Matomo Cons
- Self-hosted requires maintenance
- Cloud plans can get expensive at scale
- UI feels dated compared to newer tools