Umami vs Looker

Detailed comparison to help you choose the right tool for your needs

U

Umami

Simple, fast, privacy-focused open-source website analytics

4.5
Editorial Rating
L

Looker

Enterprise BI and data platform by Google

4.4
Editorial Rating

Quick Comparison

Rating

4.5
vs
4.4

Starting Price

Free
vs
$null

Pricing Model

freemium
vs
enterprise
Feature
Umami
Looker
No cookies required
GDPR compliant
Real-time dashboard
Custom events
API access
Self-hosting
LookML modeling
Embedded analytics
Custom dashboards
Git integration
Data governance

Umami Pros

  • No cookie consent banner needed
  • Extremely lightweight script (~2KB)
  • Beautiful clean dashboard
  • Self-hosted = unlimited free

Umami Cons

  • Fewer features than GA4
  • No conversion funnels on free plan
  • Limited integrations

Looker Pros

  • Best-in-class semantic layer with LookML
  • Excellent embedded analytics capabilities
  • Strong governance and version control
  • Deep BigQuery and Google Cloud integration
  • Powerful for data teams that think in SQL
  • Git-based workflow for model management

Looker Cons

  • No free tier with enterprise pricing only
  • Steep learning curve for LookML
  • Requires data engineering resources
  • Slow dashboard load times reported
  • Being merged into Looker Studio creates confusion
  • Overkill for small teams

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