Umami vs Hotjar
Detailed comparison to help you choose the right tool for your needs
U
Umami
Simple, fast, privacy-focused open-source website analytics
4.5
Editorial RatingQuick Comparison
Rating
4.5
vs4.3
Starting Price
Free
vsFree
Pricing Model
freemium
vsfreemium
Feature
Umami
Hotjar
No cookies required
GDPR compliant
Real-time dashboard
Custom events
API access
Self-hosting
Heatmaps
Session recordings
Surveys
Feedback widgets
Funnel analysis
User interviews
Umami Pros
- No cookie consent banner needed
- Extremely lightweight script (~2KB)
- Beautiful clean dashboard
- Self-hosted = unlimited free
Umami Cons
- Fewer features than GA4
- No conversion funnels on free plan
- Limited integrations
Hotjar Pros
- Heatmaps make data visual and shareable
- Session recordings reveal UX issues quickly
- Easy to install with one script tag
- Built-in surveys and feedback tools
- Good free tier for small sites
- Non-technical teams can use it immediately
Hotjar Cons
- Limited quantitative analytics capabilities
- Session recording quality varies on SPAs
- Can slow down page load slightly
- Data retention limits on lower plans
- Not a replacement for product analytics
- Free tier is very limited at 35 sessions per day