Umami vs Heap

Detailed comparison to help you choose the right tool for your needs

U

Umami

Simple, fast, privacy-focused open-source website analytics

4.5
Editorial Rating
H

Heap

Auto-capture digital analytics

4.4
Editorial Rating

Quick Comparison

Rating

4.5
vs
4.4

Starting Price

Free
vs
Free

Pricing Model

freemium
vs
freemium
Feature
Umami
Heap
No cookies required
GDPR compliant
Real-time dashboard
Custom events
API access
Self-hosting
Auto-capture
Retroactive analysis
Session replay
Funnel analysis
Effort analysis
Data warehouse sync

Umami Pros

  • No cookie consent banner needed
  • Extremely lightweight script (~2KB)
  • Beautiful clean dashboard
  • Self-hosted = unlimited free

Umami Cons

  • Fewer features than GA4
  • No conversion funnels on free plan
  • Limited integrations

Heap Pros

  • Auto-capture means no manual instrumentation
  • Retroactive analysis is genuinely unique
  • Good for teams without analytics engineering
  • Built-in session replay
  • Clean interface for non-technical users
  • Effort analysis identifies friction automatically

Heap Cons

  • Opaque pricing beyond free tier
  • Auto-capture can create data noise
  • Limited custom event flexibility
  • Performance overhead from capturing everything
  • Less control than manual instrumentation tools
  • Acquired by Contentsquare with unclear future

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