Umami vs Google Analytics
Detailed comparison to help you choose the right tool for your needs
U
Umami
Simple, fast, privacy-focused open-source website analytics
4.5
Editorial RatingG
Google Analytics
Web analytics from Google
4.5
Editorial RatingQuick Comparison
Rating
4.5
vs4.5
Starting Price
Free
vsFree
Pricing Model
freemium
vsfreemium
Feature
Umami
Google Analytics
No cookies required
GDPR compliant
Real-time dashboard
Custom events
API access
Self-hosting
Event-based tracking
Real-time reporting
Conversion tracking
Audience segmentation
BigQuery export
Cross-platform measurement
Umami Pros
- No cookie consent banner needed
- Extremely lightweight script (~2KB)
- Beautiful clean dashboard
- Self-hosted = unlimited free
Umami Cons
- Fewer features than GA4
- No conversion funnels on free plan
- Limited integrations
Google Analytics Pros
- Free for virtually all use cases
- Deep integration with Google Ads ecosystem
- Powerful audience and conversion tracking
- Large ecosystem of tutorials and consultants
- Cross-device and cross-platform measurement
- Machine learning insights and predictions
Google Analytics Cons
- GA4 learning curve is steep for GA3 users
- Data sampling on free tier for large sites
- Privacy concerns with Google data collection
- Limited real-time capabilities vs specialized tools
- Complex event setup for custom tracking
- UI can feel overwhelming for beginners