Umami vs Amplitude

Detailed comparison to help you choose the right tool for your needs

U

Umami

Simple, fast, privacy-focused open-source website analytics

4.5
Editorial Rating
A

Amplitude

Digital analytics for product and growth teams

4.5
Editorial Rating

Quick Comparison

Rating

4.5
vs
4.5

Starting Price

Free
vs
Free

Pricing Model

freemium
vs
freemium
Feature
Umami
Amplitude
No cookies required
GDPR compliant
Real-time dashboard
Custom events
API access
Self-hosting
Behavioral cohorting
Journey mapping
Experiment analysis
Predictive analytics
CDP integration
Notebooks

Umami Pros

  • No cookie consent banner needed
  • Extremely lightweight script (~2KB)
  • Beautiful clean dashboard
  • Self-hosted = unlimited free

Umami Cons

  • Fewer features than GA4
  • No conversion funnels on free plan
  • Limited integrations

Amplitude Pros

  • Excellent behavioral analysis and cohorting
  • Strong experiment and A/B test analysis
  • Good free tier for startups
  • Clean and intuitive interface
  • Powerful SQL-like query engine
  • Strong community and documentation

Amplitude Cons

  • Gets expensive quickly beyond free tier
  • Steeper learning curve than Mixpanel
  • Session replay is an add-on
  • Data ingestion latency can be an issue
  • Less suited for marketing analytics
  • Mobile SDK can impact app performance

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