Matomo vs Umami
Detailed comparison to help you choose the right tool for your needs
M
Matomo
Google Analytics alternative that protects your data and privacy
4.2
Editorial RatingU
Umami
Simple, fast, privacy-focused open-source website analytics
4.5
Editorial RatingQuick Comparison
Rating
4.2
vs4.5
Starting Price
Free
vsFree
Pricing Model
freemium
vsfreemium
Feature
Matomo
Umami
Full analytics suite
Heatmaps
Session recordings
A/B testing
GDPR compliance tools
Import from GA
No cookies required
GDPR compliant
Real-time dashboard
Custom events
API access
Self-hosting
Matomo Pros
- Most feature-complete GA alternative
- 100% data ownership
- GDPR/CCPA compliant
- Proven at massive scale (1M+ sites)
Matomo Cons
- Self-hosted requires maintenance
- Cloud plans can get expensive at scale
- UI feels dated compared to newer tools
Umami Pros
- No cookie consent banner needed
- Extremely lightweight script (~2KB)
- Beautiful clean dashboard
- Self-hosted = unlimited free
Umami Cons
- Fewer features than GA4
- No conversion funnels on free plan
- Limited integrations