Mailchimp vs Drip
Detailed comparison to help you choose the right tool for your needs
Quick Comparison
Rating
4.4
vs4.4
Starting Price
Free
vs$39
Pricing Model
freemium
vspaid
Feature
Mailchimp
Drip
Email campaigns
Landing pages
Automation
A/B testing
Analytics
AI content
Email Marketing
SMS Marketing
Marketing Automation
Ecommerce Integration
Segmentation
Mailchimp Pros
- Well-known and trusted
- Good free tier for starting out
- Easy to use
- Lots of integrations
Mailchimp Cons
- Gets expensive quickly
- Limited automation on lower tiers
- Pricing based on contacts, not sends
Drip Pros
- Purpose-built for ecommerce businesses
- Deep Shopify and WooCommerce integrations
- Powerful visual automation builder
- Revenue attribution shows email ROI
- Strong segmentation based on purchase behavior
- SMS and email in one platform
Drip Cons
- No free plan available
- Pricing scales steeply with contact count
- Less suitable for non-ecommerce businesses
- Template library is smaller than competitors
- Landing page builder is basic
- Reporting could be more customizable