Mailchimp vs ConvertKit

Detailed comparison to help you choose the right tool for your needs

M

Mailchimp

Turn emails into revenue

4.4
Editorial Rating
C

ConvertKit

Email marketing for creators

4.4
Editorial Rating

Quick Comparison

Rating

4.4
vs
4.4

Starting Price

Free
vs
Free

Pricing Model

freemium
vs
freemium
Feature
Mailchimp
ConvertKit
Email campaigns
Landing pages
Automation
A/B testing
Analytics
AI content
Email broadcasts
Visual automations
Subscriber tagging
Forms
Creator Network

Mailchimp Pros

  • Well-known and trusted
  • Good free tier for starting out
  • Easy to use
  • Lots of integrations

Mailchimp Cons

  • Gets expensive quickly
  • Limited automation on lower tiers
  • Pricing based on contacts, not sends

ConvertKit Pros

  • Creator-focused
  • Visual automations
  • Good free tier
  • Growing network

ConvertKit Cons

  • Limited templates
  • Gets expensive at scale
  • Basic reporting on free

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