Insightly vs Copper
Detailed comparison to help you choose the right tool for your needs
Quick Comparison
Rating
4.2
vs4.5
Starting Price
Free
vs$29
Pricing Model
freemium
vspaid
Feature
Insightly
Copper
Contact Management
Pipeline Management
Project Management
Email Marketing
Custom Dashboards
Workflow Automation
Gmail Integration
Task Automation
Reporting
Google Workspace Sync
Insightly Pros
- Built-in project management post-sale
- Good unified platform approach
- AppConnect integration platform is powerful
- Reasonable pricing for mid-market
- Custom objects and fields on all plans
- Relationship linking between records is useful
Insightly Cons
- Interface feels dated compared to modern CRMs
- Free plan is limited to 2 users
- Marketing features are basic vs dedicated tools
- Mobile app needs improvement
- Customer support can be slow
- Reporting requires Professional plan or higher
Copper Pros
- Deepest Google Workspace integration available
- Lives inside Gmail reducing context switching
- Automatic contact and activity logging
- Beautiful and simple interface
- Good for relationship-driven businesses
- Fast setup with minimal configuration
Copper Cons
- Only works with Google Workspace not Microsoft
- Contact limits on lower plans
- Less powerful than enterprise CRMs
- Reporting is basic on lower tiers
- Workflow automation is limited vs competitors
- Mobile app misses some desktop features