Insightly vs Close CRM

Detailed comparison to help you choose the right tool for your needs

I

Insightly

Modern CRM for growing businesses

4.2
Editorial Rating
C

Close CRM

The CRM built for inside sales teams

4.7
Editorial Rating

Quick Comparison

Rating

4.2
vs
4.7

Starting Price

Free
vs
$49

Pricing Model

freemium
vs
paid
Feature
Insightly
Close CRM
Contact Management
Pipeline Management
Project Management
Email Marketing
Custom Dashboards
Workflow Automation
Built-in calling
SMS
Email sequences
Pipeline views
Call recording
Power dialer

Insightly Pros

  • Built-in project management post-sale
  • Good unified platform approach
  • AppConnect integration platform is powerful
  • Reasonable pricing for mid-market
  • Custom objects and fields on all plans
  • Relationship linking between records is useful

Insightly Cons

  • Interface feels dated compared to modern CRMs
  • Free plan is limited to 2 users
  • Marketing features are basic vs dedicated tools
  • Mobile app needs improvement
  • Customer support can be slow
  • Reporting requires Professional plan or higher

Close CRM Pros

  • Best built-in calling of any CRM
  • Excellent email sequence automation
  • Fast, clean UI built for daily sales use
  • Power dialer saves hours on outbound

Close CRM Cons

  • Expensive for small teams
  • Less customizable than Salesforce
  • Not ideal for complex B2B sales with many stakeholders

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