Google Analytics vs Umami
Detailed comparison to help you choose the right tool for your needs
G
Google Analytics
Web analytics from Google
4.5
Editorial RatingU
Umami
Simple, fast, privacy-focused open-source website analytics
4.5
Editorial RatingQuick Comparison
Rating
4.5
vs4.5
Starting Price
Free
vsFree
Pricing Model
freemium
vsfreemium
Feature
Google Analytics
Umami
Event-based tracking
Real-time reporting
Conversion tracking
Audience segmentation
BigQuery export
Cross-platform measurement
No cookies required
GDPR compliant
Real-time dashboard
Custom events
API access
Self-hosting
Google Analytics Pros
- Free for virtually all use cases
- Deep integration with Google Ads ecosystem
- Powerful audience and conversion tracking
- Large ecosystem of tutorials and consultants
- Cross-device and cross-platform measurement
- Machine learning insights and predictions
Google Analytics Cons
- GA4 learning curve is steep for GA3 users
- Data sampling on free tier for large sites
- Privacy concerns with Google data collection
- Limited real-time capabilities vs specialized tools
- Complex event setup for custom tracking
- UI can feel overwhelming for beginners
Umami Pros
- No cookie consent banner needed
- Extremely lightweight script (~2KB)
- Beautiful clean dashboard
- Self-hosted = unlimited free
Umami Cons
- Fewer features than GA4
- No conversion funnels on free plan
- Limited integrations