Ghost vs AWeber

Detailed comparison to help you choose the right tool for your needs

G

Ghost

The creator platform for independent publishers

4.2
Editorial Rating
A

AWeber

Email marketing and automation made easy

4.2
Editorial Rating

Quick Comparison

Rating

4.2
vs
4.2

Starting Price

$9
vs
Free

Pricing Model

paid
vs
freemium
Feature
Ghost
AWeber
Newsletter sending
Membership tiers
Paid subscriptions
SEO tools
Full blogging CMS
Self-hostable
Email Campaigns
Automation
Landing Pages
Web Push Notifications
Signup Forms
Analytics

Ghost Pros

  • Open source — full ownership of your content
  • Best SEO of any newsletter platform
  • No revenue cut on paid subscriptions
  • Self-hosting option for maximum control
  • Professional blogging CMS built in

Ghost Cons

  • More technical setup than Substack
  • Design customization requires knowing Handlebars/CSS
  • No built-in discovery network
  • Member limits on lower plans

AWeber Pros

  • One of the longest-running email platforms
  • Free plan available for beginners
  • Excellent customer support including phone
  • Simple enough for email marketing beginners
  • Good deliverability rates
  • Web push notifications included

AWeber Cons

  • Automation features are less advanced than competitors
  • Template designs feel somewhat dated
  • Limited segmentation on lower plans
  • No built-in CRM functionality
  • Charges for unsubscribed contacts on some plans
  • Landing page builder is basic

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