Drip vs Ghost
Detailed comparison to help you choose the right tool for your needs
G
Ghost
The creator platform for independent publishers
4.2
Editorial RatingQuick Comparison
Rating
4.4
vs4.2
Starting Price
$39
vs$9
Pricing Model
paid
vspaid
Feature
Drip
Ghost
Email Marketing
SMS Marketing
Marketing Automation
Ecommerce Integration
Segmentation
Analytics
Newsletter sending
Membership tiers
Paid subscriptions
SEO tools
Full blogging CMS
Self-hostable
Drip Pros
- Purpose-built for ecommerce businesses
- Deep Shopify and WooCommerce integrations
- Powerful visual automation builder
- Revenue attribution shows email ROI
- Strong segmentation based on purchase behavior
- SMS and email in one platform
Drip Cons
- No free plan available
- Pricing scales steeply with contact count
- Less suitable for non-ecommerce businesses
- Template library is smaller than competitors
- Landing page builder is basic
- Reporting could be more customizable
Ghost Pros
- Open source — full ownership of your content
- Best SEO of any newsletter platform
- No revenue cut on paid subscriptions
- Self-hosting option for maximum control
- Professional blogging CMS built in
Ghost Cons
- More technical setup than Substack
- Design customization requires knowing Handlebars/CSS
- No built-in discovery network
- Member limits on lower plans