ConvertKit vs Drip

Detailed comparison to help you choose the right tool for your needs

C

ConvertKit

Email marketing for creators

4.4
Editorial Rating
D

Drip

Marketing automation for ecommerce brands

4.4
Editorial Rating

Quick Comparison

Rating

4.4
vs
4.4

Starting Price

Free
vs
$39

Pricing Model

freemium
vs
paid
Feature
ConvertKit
Drip
Email broadcasts
Visual automations
Landing pages
Subscriber tagging
Forms
Creator Network
Email Marketing
SMS Marketing
Marketing Automation
Ecommerce Integration
Segmentation
Analytics

ConvertKit Pros

  • Creator-focused
  • Visual automations
  • Good free tier
  • Growing network

ConvertKit Cons

  • Limited templates
  • Gets expensive at scale
  • Basic reporting on free

Drip Pros

  • Purpose-built for ecommerce businesses
  • Deep Shopify and WooCommerce integrations
  • Powerful visual automation builder
  • Revenue attribution shows email ROI
  • Strong segmentation based on purchase behavior
  • SMS and email in one platform

Drip Cons

  • No free plan available
  • Pricing scales steeply with contact count
  • Less suitable for non-ecommerce businesses
  • Template library is smaller than competitors
  • Landing page builder is basic
  • Reporting could be more customizable

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