AWeber vs Ghost
Detailed comparison to help you choose the right tool for your needs
G
Ghost
The creator platform for independent publishers
4.2
Editorial RatingQuick Comparison
Rating
4.2
vs4.2
Starting Price
Free
vs$9
Pricing Model
freemium
vspaid
Feature
AWeber
Ghost
Email Campaigns
Automation
Landing Pages
Web Push Notifications
Signup Forms
Analytics
Newsletter sending
Membership tiers
Paid subscriptions
SEO tools
Full blogging CMS
Self-hostable
AWeber Pros
- One of the longest-running email platforms
- Free plan available for beginners
- Excellent customer support including phone
- Simple enough for email marketing beginners
- Good deliverability rates
- Web push notifications included
AWeber Cons
- Automation features are less advanced than competitors
- Template designs feel somewhat dated
- Limited segmentation on lower plans
- No built-in CRM functionality
- Charges for unsubscribed contacts on some plans
- Landing page builder is basic
Ghost Pros
- Open source — full ownership of your content
- Best SEO of any newsletter platform
- No revenue cut on paid subscriptions
- Self-hosting option for maximum control
- Professional blogging CMS built in
Ghost Cons
- More technical setup than Substack
- Design customization requires knowing Handlebars/CSS
- No built-in discovery network
- Member limits on lower plans