ActiveCampaign vs AWeber
Detailed comparison to help you choose the right tool for your needs
A
ActiveCampaign
The email marketing and automation platform
4.5
Editorial RatingQuick Comparison
Rating
4.5
vs4.2
Starting Price
$15
vs$12.49
Pricing Model
paid
vsfreemium
Feature
ActiveCampaign
AWeber
Email Marketing
Marketing Automation
CRM
Sales Automation
Landing Pages
Predictive Sending
Email Campaigns
Automation
Web Push Notifications
Signup Forms
Analytics
ActiveCampaign Pros
- Best-in-class marketing automation builder
- Excellent email deliverability rates
- CRM included for unified marketing and sales
- Predictive sending optimizes open rates
- Machine learning lead scoring
- Over 900 integrations available
ActiveCampaign Cons
- Steeper learning curve than simpler tools
- CRM is not as full-featured as dedicated CRMs
- Pricing increases significantly with contact growth
- Template builder could be more modern
- Reporting requires Plus plan or higher
- Can be overwhelming for email-only use cases
AWeber Pros
- One of the longest-running email platforms
- 14-day free trial on every plan
- Excellent customer support including phone
- Simple enough for email marketing beginners
- Good deliverability rates
- Web push notifications included
AWeber Cons
- Automation features are less advanced than competitors
- Template designs feel somewhat dated
- Limited segmentation on lower plans
- No built-in CRM functionality
- Charges for unsubscribed contacts on some plans
- Landing page builder is basic