Miro and FigJam look like the same product from a distance: an infinite canvas, sticky notes, cursors flying around, a timer for the workshop. The buying decision is different, though. FigJam is part of a Figma subscription you may already pay for. Miro is a separate platform that wants to be the whiteboard for the whole company. That changes the math a lot more than any feature comparison does.
Short answer: If your company already pays for Figma, give non-designers a $3 Collab seat and use FigJam. It's the cheapest decent whiteboard you can buy. Pay for Miro when the whiteboard is a core tool for teams outside design (big workshops, process mapping, program planning), or when you need its Enterprise controls like regional data hosting and SIEM-connected audit logs.
What each tool actually is
Miro is a standalone collaborative whiteboard. It's built for anyone who runs workshops or maps things out: product managers, agile coaches, consultants, operations teams. The template library is huge (Miro says 7,000+ including community templates), and it integrates with the tools most companies already use. Plenty of organizations use it as their default visual workspace, with no designers involved at all.
FigJam is Figma's whiteboard. It covers the same basics (sticky notes, diagrams, voting, timers, stamps, templates) and sits right next to Figma design files. Its big advantage is context: designers can drop real components and frames from Figma into a FigJam board, and everyone works under the same account, the same admin console and the same contract.
Pricing side by side
| Miro | FigJam (via Figma) | |
|---|---|---|
| Free | 3 editable boards, unlimited viewing | Figma Starter: limited access to Figma products |
| Entry paid | Starter: $8/member/mo | Collab seat on Professional: $3/mo |
| Team tier | Business: $20/member/mo | Collab seat on Organization: $5/mo |
| Enterprise | Custom, 30-member minimum | Collab seat on Enterprise: $5/mo |
| AI credits | 25 (Starter) or 50 (Business) per member/mo | 500/mo with a Collab seat |
Sources: Miro pricing (prices shown billed yearly; yearly billing saves 20%) and Figma pricing. Figma's Organization and Enterprise plans are billed annually only. Checked October 7, 2026.
The headline gap is huge. A Figma Collab seat, which includes full access to FigJam plus Figma Slides and Buzz and view and comment rights on design files, costs $3 a month on Professional. Miro's cheapest paid plan is $8 a member, and the plan most companies actually need, Business, is $20.
What a team actually pays
Take a 25-person product group: 5 designers already on Figma and 20 PMs, engineers and stakeholders who need a whiteboard.
- ▸FigJam on Figma Professional: the designers' Full seats are already paid for. Add 20 Collab seats at $3 = $60/month.
- ▸FigJam on Figma Organization: 20 Collab seats at $5 = $100/month, billed annually.
- ▸Miro Starter: 25 members at $8 = $200/month billed yearly.
- ▸Miro Business: 25 members at $20 = $500/month billed yearly, or $6,000 a year.
Even comparing like for like, Miro Business costs five to eight times as much as adding FigJam to an existing Figma plan. That's the core of the decision. If you're a Figma shop, Miro has to earn a premium of roughly $4,800 to $5,300 a year for a 25-person group, and for most teams it doesn't.
The picture flips if you don't use Figma at all. A company with no design team gains nothing from Figma's ecosystem. Miro's free plan and $8 Starter tier are a cleaner entry point than buying into Figma just to get a whiteboard.
Where Miro wins
It's built for people who aren't designers. Miro's templates cover retrospectives, user story mapping, sprint planning, customer journeys and org charts, and they're aimed at facilitators rather than designers. If your agile coach runs a quarterly planning session with 60 people, Miro handles it better.
Big boards and structured diagramming. Miro is stronger at large, long-lived boards: process maps, architecture diagrams, program plans that get updated for months. FigJam boards tend to be lighter and more disposable.
Enterprise controls. Miro Business includes SAML SSO at $20. Enterprise adds SCIM provisioning, regional data hosting in the EU, US, Australia or Japan, audit logs with SIEM integrations, domain control and granular AI controls. Its trust center publishes the compliance documentation a security review will ask for. For a regulated company, those Enterprise controls are the reason to buy Miro, and they come with a 30-member minimum.
Where Miro falls short
Price. $20 a member for Business adds up fast when everyone in the company wants edit rights to a board.
The free plan is a trial. You can create unlimited boards, but only the three most recent stay editable. That's fine for evaluation, not for a team.
AI credits are thin on lower tiers. 25 credits per member per month on Starter won't go far if your team leans on AI clustering and summarization.
Where FigJam wins
Price, if you're on Figma. $3 a seat for a whiteboard that lives next to your design files is very hard to beat.
Design context. Designers can pull actual components into a FigJam board, and engineers can jump from a FigJam flow to the Figma file it describes. One tool for design reviews, brainstorming and handoff means fewer broken links and fewer copies of the truth.
One vendor, one review. If Figma already passed your security review, FigJam rides on the same contract and admin console. Figma's security page and pricing list SAML SSO with SCIM provisioning and EU file hosting for Figma and FigJam files. Check which tier your contract needs for each, but you won't be starting a second vendor assessment from scratch.
Where FigJam falls short
It's lighter. For a 60-person workshop or a complex process map, FigJam's tooling is thinner than Miro's and its template library is smaller.
It pulls you into Figma's seat model. Seat types, Collab versus Full versus Dev, cause real confusion. Someone in finance who only needs to edit a whiteboard should be on a $3 Collab seat, not a $16 Full seat. Audit seat assignments quarterly or you'll overpay.
No Figma, no point. Without an existing Figma relationship, you're picking a whiteboard by way of a design tool's billing system. That's backwards.
The security angle
Whiteboards collect more sensitive information than most teams realize: architecture diagrams with internal hostnames, incident retros, customer names in journey maps, roadmap slides that haven't been announced. Treat the choice like any other SaaS that holds internal documents.
- ▸Enforce SSO. Miro needs Business ($20) for SAML SSO. Figma lists SSO with SCIM; confirm your tier includes it.
- ▸Control external sharing. Both tools make it easy to share a board with a public link. Set defaults so links expire or require sign-in.
- ▸Decide where data lives. Miro Enterprise offers regional hosting in four regions. Figma lists EU hosting for key parts of Figma and FigJam files. If you have data residency obligations, get this in writing before rollout.
- ▸Watch AI features. Both now ship AI credits by default. Check whether board content is sent to third-party models and whether admins can turn features off. Miro Enterprise advertises granular AI controls.
Who should pick which
Pick FigJam if your company already uses Figma, your whiteboarding mostly happens around product and design work, and you'd like one vendor for design, diagrams and reviews. Put non-designers on $3 Collab seats and move on.
Pick Miro if whiteboarding is a company-wide habit outside design, you run large facilitated workshops, or you need Enterprise controls like regional data hosting and SIEM-fed audit logs. Budget for Business at $20 a member; Starter lacks SSO.
Use both if design lives in FigJam and the rest of the company is already deep in Miro. That's common and it's fine, as long as you don't pay for Miro seats for designers who never leave Figma.
If you're still choosing your core design tool, our Figma vs Canva refresh covers which one fits which team, and our Penpot vs Figma comparison looks at the open-source option.
My recommendation for a typical Figma-using product company: standardize on FigJam, buy Miro only for the teams that can show they've outgrown it, and enforce SSO on whichever whiteboard holds your architecture diagrams.