Asana's pricing page looks simple: a free plan, $10.99 Starter, $24.99 Advanced, and two Enterprise tiers you have to call about. The number that actually decides your bill is buried in the FAQ. Asana sells seats in blocks, and past five users you can't buy exactly the number you need. A seven-person team pays for ten.
Here's what each plan includes, how the seat blocks change the math, and when Asana's price is worth it.
Short answer: Starter at $10.99 per user (billed annually) is the right plan for most small teams. Move to Advanced at $24.99 only if you need portfolios, goals, capacity planning or approvals across projects. Before you buy, check where your headcount lands in Asana's seat blocks, because that can add more than 40% to the bill for teams just past a threshold.
The plans
Prices from Asana's pricing page, checked October 15, 2026. Yearly billing saves up to 18%.
| Personal | Starter | Advanced | Enterprise | Enterprise+ | |
|---|---|---|---|---|---|
| Annual billing | Free | $10.99/user/mo | $24.99/user/mo | Custom | Custom |
| Monthly billing | Free | $13.49/user/mo | $30.49/user/mo | Custom | Custom |
| Users | Up to 2 | Unlimited | Unlimited | Unlimited | Unlimited |
| Timeline, Gantt, dashboards | No | Yes | Yes | Yes | Yes |
| Free guests | Not listed | Yes | Yes | Yes | Yes |
| Portfolios, goals, capacity planning | No | No | Yes | Yes | Yes |
| SAML SSO, SCIM | No | No | No | Yes | Yes |
| SIEM, data residency, audit logs | No | No | No | No | Yes |
Personal is free for one or two people. Unlimited tasks and projects, list, board and calendar views, and 100+ integrations. It's genuinely usable for a solo consultant or a pair of founders, and nothing more: a third person means a paid plan.
Starter at $10.99 is where most teams belong. It removes the user cap and adds timeline and Gantt views, reporting dashboards, forms, custom fields, templates and unlimited free guests for clients and partners. Asana's AI features (AI Teammates, Asana Dash and AI Studio) are listed as included from Starter up.
Advanced at $24.99 more than doubles the per-seat price. You're paying for portfolios, goals, approvals and capacity planning: the tools a PMO or an operations lead uses to see across many projects at once. If nobody on your team manages a portfolio, you won't use them.
Enterprise adds SAML single sign-on and SCIM user provisioning, plus organization-wide resource management. Enterprise+ adds SIEM integrations, data residency, audit logs and managed workspaces, and Asana lists opt-in HIPAA compliance and customer-managed encryption keys for eligible customers.
The seat blocks: where the real cost hides
Asana's FAQ spells out how seats are sold:
- ▸2 to 5 users: add seats one at a time
- ▸Up to 30 users: increments of 5
- ▸Up to 100 users: increments of 10
- ▸Up to 500 users: increments of 25
- ▸More than 500: increments of 50
So a 7-person team buys 10 seats. A 31-person team buys 40. The empty seats are billed at the full rate.
What a team actually pays (annual billing):
| Team size | Seats billed | Starter | Advanced |
|---|---|---|---|
| 5 | 5 | $54.95/mo | $124.95/mo |
| 7 | 10 | $109.90/mo | $249.90/mo |
| 12 | 15 | $164.85/mo | $374.85/mo |
| 31 | 40 | $439.60/mo | $999.60/mo |
The 7-person case is the painful one. Each person effectively costs $15.70 a month on Starter instead of $10.99, and $35.70 on Advanced instead of $24.99. A 31-person company pays for nine people who don't exist.
Two practical fixes. First, fill the block: if you're paying for 10 seats with 7 people, invite the three most frequent collaborators rather than leaving the seats empty. Second, use free guests for clients and contractors who only need to see or comment on specific projects. Guests don't take paid seats on Starter and above.
Monthly or annual?
Annual billing saves $2.50 a seat per month on Starter and $5.50 on Advanced, roughly 18%. On a 10-seat Starter plan that's $300 a year.
Two cautions. Asana's FAQ states plainly that it doesn't offer refunds, so an annual commitment is a real commitment. And seat blocks apply either way. If your team size is genuinely uncertain, pay monthly for a quarter, see where headcount settles, then switch to annual.
Nonprofits should ask about the nonprofit discount, which applies to Starter and Advanced annual plans.
The security view
For a CISO, Asana's tier map is blunt: identity controls start at Enterprise.
- ▸No SSO below Enterprise. Starter and Advanced users sign in with their own credentials or Google login. SAML SSO and SCIM provisioning, which let you remove access automatically when someone leaves, require an Enterprise contract.
- ▸Audit logs and SIEM integration need Enterprise+. If your security team wants Asana activity in its log pipeline, that's the top tier.
- ▸Data residency is Enterprise+ too, along with opt-in HIPAA compliance for eligible customers.
That's a familiar pattern, and I don't love it. Single sign-on is a basic control for any tool that holds roadmaps, customer names and internal plans, and putting it behind a sales conversation pushes small companies toward weaker identity hygiene. If your policy requires SSO, budget for Enterprise from day one and negotiate on seat count rather than hoping to stay on Advanced.
Asana's trust center is the starting point for a vendor review, with its certifications and security documentation.
Without Enterprise, the minimum I'd ask for: enforce Google sign-in where possible, keep guests on project-only access, and run a quarterly review of who still has a paid seat. People who left the company tend to stay on project management tools for months.
Is Advanced worth it?
Advanced costs $14 more per seat per month than Starter. For 15 seats that's $2,520 a year. The question is whether portfolios, goals, approvals and capacity planning replace work someone is doing by hand today.
Advanced pays for itself when:
- ▸One person manages many concurrent projects and spends hours each week building status reports from them.
- ▸You run approval workflows (creative reviews, legal sign-off) and currently chase them through email.
- ▸You plan team capacity in a spreadsheet and keep getting it wrong.
Stay on Starter when:
- ▸Each team mostly runs its own projects and reports in its own meeting.
- ▸"Goals" would just be another place to type what's already in your planning doc.
- ▸You're buying Advanced because it's the "recommended" plan on the pricing page.
Four billing mistakes I see often
Paying for people who left. Asana bills seats, not activity. When someone leaves, their seat stays on the invoice until an admin frees it, and with blocks of 5 or 10 a few stale accounts can push you into the next block.
Upgrading the whole workspace for one team. If only the operations lead needs portfolios, it's tempting to move everyone to Advanced. Price both options before you do; at 15 seats the difference is over $2,500 a year.
Treating guests as members. Contractors and clients who only need one project should be guests. Inviting them as full members uses paid seats you didn't need to buy.
Missing the renewal date. Annual plans renew automatically and there are no refunds. Put the renewal in a calendar 60 days out so you have time to right-size seats first.
How Asana compares
Asana's Starter price sits in the middle of the market. It's cheaper per seat than many all-in-one tools on paper, but the seat blocks can erase that advantage for small teams. If you're weighing alternatives, our Asana vs Monday.com refresh compares the two most common shortlists, and our Trello vs Asana comparison covers the simpler option for teams that mostly need boards.
My recommendation
For a team of 5 to 30 people, start on Starter with annual billing once your headcount is stable. Size your team to the seat block rather than the other way round, use free guests generously, and revisit Advanced only when someone can name the specific report or approval process it would replace.
If your security policy requires single sign-on, skip the self-serve plans entirely and go straight to an Enterprise quote. Paying for Advanced and then discovering you need SSO is the most expensive path through Asana's pricing.