Craft
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About Craft
Craft is a document editor and knowledge management tool for macOS and iOS — it is Apple-platform-first with a Windows app added later. The visual design is exceptional: block-based editing with real-time collaboration, nested pages, and a card layout that makes documents feel more like designed artifacts than raw text. It supports markdown input, backlinks between documents, and daily notes. The sharing system lets you publish documents as public pages with custom URLs. Craft works great for personal knowledge bases, meeting notes, project documentation, and team wikis. Pricing starts at a free tier with 1GB storage, then $5/month per member (Starter) or $10/month per member (Business) with annual billing. The main limitation is platform bias — the macOS and iOS apps are polished; the Windows app is functional but trails behind. Android is not supported at all. Reddit discusses Craft vs Notion endlessly: Craft wins on native app performance and visual quality, Notion wins on database features, integrations, and cross-platform consistency. If your team has Android users or Windows-heavy workflows, Craft is a poor fit.
Key Features
Pricing Plans
Free
- Unlimited docs
- 1000 blocks
- Sharing
- Markdown export
Pro
- Unlimited blocks
- Custom domains
- Version history
- Advanced export
Business
- Everything in Pro
- Team spaces
- Admin console
- SSO
Pros
- Stunningly beautiful native app design
- Fast and responsive even with large documents
- Excellent offline support on all Apple devices
- Great for creating shareable documents
- Inline backlinks and page references
- Powerful daily notes feature
Cons
- Best experience is on Apple platforms only
- Web and Windows apps are less polished
- Block limit on free plan
- Smaller plugin and integration ecosystem
- No API for third-party automation
- Less flexible than Notion for databases
Best For
- Apple-platform teams wanting beautiful, fast document management
- Individuals and small teams doing personal knowledge management on Mac and iOS
- Teams creating polished internal documentation or client-facing shared pages
- Writers and researchers who want markdown input with visual output
Not Ideal For
- Teams with Android users or Windows-primary workflows
- Organizations needing database-style structured data (use Notion or Coda)
- Teams needing deep integrations with project management or CRM tools
Potential Deal Breakers
- No Android app — deal-breaker for mixed-device teams
- Windows app lags significantly behind the macOS experience
- No database or structured data features — limited for teams needing relational content
Data & Privacy
Craft is built by a Hungarian company and stores data on AWS in Frankfurt, Germany by default. Craft AI assistant processes content but the company states documents are not used for model training. Export to Markdown, PDF, and DOCX. Strong GDPR stance as an EU-based company.
Who Is This For?
Hands-on tested May 2026
Signup Experience
Apple or email signup, account created in under a minute. The Mac app downloads immediately and the first document is ready to write. The interface is noticeably more polished than Notion on Apple devices -- the typography, animations, and native feel are a clear step above web-based alternatives.
For Home Users
Free plan covers unlimited documents for personal use -- genuinely one of the best free note-taking offers available. Nested pages, backlinks, and Markdown export work on the free plan. The Apple-only native experience is the main draw for personal use.
For Business Users
Pro at $5/mo adds sharing, publishing, and collaboration. Business at $10/user/mo adds team spaces and admin controls. Craft is more polished than Notion on Mac and iOS but less flexible -- no databases, no complex views, no public API. The right choice for teams doing document-heavy work who live in Apple devices.
Our Verdict
Craft is the best-looking document tool in this category and the fastest native experience on Apple hardware. If your whole team is on Mac and iOS, it beats Notion on day-to-day writing speed. The moment you have Windows or Android users, the platform gap becomes a real problem and Notion's cross-platform consistency wins. Not a Notion replacement — a Notion alternative for Apple-first teams.