Craft
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About Craft
Craft is a document editor and knowledge management tool that started on macOS and iOS and now also ships apps for Windows, Android, and the web. The visual design is exceptional: block-based editing with real-time collaboration, nested pages, and a card layout that makes documents feel more like designed artifacts than raw text. It supports markdown input, backlinks between documents, and daily notes. The sharing system lets you publish documents as public pages with custom URLs. Craft works great for personal knowledge bases, meeting notes, project documentation, and team wikis. Pricing starts with a free tier (1GB storage, 1,500 blocks), then Plus at $8/month per person ($6.40 at the discounted rate), Family at $15/month for 2 to 6 accounts, and Team at a flat $50/month for up to 10 accounts. The main limitation is platform bias: the macOS and iOS apps are the most polished, and the other platforms arrived later. Reddit discusses Craft vs Notion endlessly: Craft wins on native app performance and visual quality, Notion wins on database features, integrations, and cross-platform consistency. If most of your team works outside Apple devices, test the Windows and Android apps before committing.
Key Features
Pricing Plans
Free
- Unlimited docs
- 1,500 blocks
- 1GB storage
- Sharing
- Markdown export
Plus
- Per person; $6.40/mo at the discounted rate
- Unlimited blocks and storage
- 30-day version history
- AI assistant (50 credits/mo)
- API and MCP access
Family
- Flat price for 2 to 6 Plus accounts
- $12/mo at the discounted rate
- Shared Space
Team
- Flat price for up to 10 Plus accounts
- Shared Space collaboration
Pros
- Stunningly beautiful native app design
- Fast and responsive even with large documents
- Excellent offline support on all Apple devices
- Great for creating shareable documents
- Inline backlinks and page references
- Powerful daily notes feature
Cons
- Best experience is on Apple platforms
- Web and Windows apps are less polished
- Block limit on free plan
- Smaller plugin and integration ecosystem
- API and MCP access requires a paid plan
- Less flexible than Notion for databases
Best For
- Apple-platform teams wanting beautiful, fast document management
- Individuals and small teams doing personal knowledge management on Mac and iOS
- Teams creating polished internal documentation or client-facing shared pages
- Writers and researchers who want markdown input with visual output
Not Ideal For
- Windows- or Android-primary teams who expect the same polish as the Mac app
- Organizations needing database-style structured data (use Notion or Coda)
- Teams needing deep integrations with project management or CRM tools
Potential Deal Breakers
- Built Apple-first; test the Android and web apps before rolling out to a mixed-device team
- Windows app lags significantly behind the macOS experience
- No database or structured data features — limited for teams needing relational content
Data & Privacy
Craft is built by a Hungarian company and stores data on AWS in Frankfurt, Germany by default. Craft AI assistant processes content but the company states documents are not used for model training. Export to Markdown, PDF, and DOCX. Strong GDPR stance as an EU-based company.
Who Is This For?
Hands-on tested May 2026
Signup Experience
Apple or email signup, account created in under a minute. The Mac app downloads immediately and the first document is ready to write. The interface is noticeably more polished than Notion on Apple devices -- the typography, animations, and native feel are a clear step above web-based alternatives.
For Home Users
Free plan covers unlimited documents for personal use -- genuinely one of the best free note-taking offers available. Nested pages, backlinks, and Markdown export work on the free plan. The native Apple experience is the main draw for personal use.
For Business Users
Plus at $8/mo per person removes the block limit and adds API and MCP access. Team at a flat $50/mo covers up to 10 accounts in a shared Space. Craft is more polished than Notion on Mac and iOS but less flexible -- no databases and no complex views. The right choice for teams doing document-heavy work who live in Apple devices.
Our Verdict
Craft is the best-looking document tool in this category and the fastest native experience on Apple hardware. If your whole team is on Mac and iOS, it beats Notion on day-to-day writing speed. Craft now has Windows, Android, and web apps, but the Mac and iOS apps get the most polish, so mixed-device teams should test before switching. Not a Notion replacement — a Notion alternative for Apple-first teams.
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Read moreComparisonsCraft vs Notion in 2026: Which Note-Taking App Wins?
Craft just dropped its per-seat Pro and Business tiers for a consumer-style Starter/Plus/Family/Team structure, and the new Team plan is a flat $50/month for up to 10 accounts rather than priced per seat. Notion's pricing hasn't moved: Plus is $10/user/month, Business $20. The bigger change is that Craft's Business tier no longer advertises SSO or an admin console at all.
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