WooCommercePricing 2026: Plans, Costs & Best Value
The open-source e-commerce plugin for WordPress. WooCommerce offers a free plan with core woocommerce plugin, plus 2 paid tiers.
Free
- Core WooCommerce plugin
- Products and inventory
- Basic checkout and cart
- Community support
Extensions
- Individual extensions $0 to $299/yr each
- Payment gateways
- Subscriptions and memberships
- Advanced shipping options
WooCommerce Payments
- Built-in payment processing
- 2.9% plus 30c per transaction (US cards)
- No monthly fee
- Direct deposits to bank
WooCommerce Free Plan
WooCommerce's free tier includes:
- Core WooCommerce plugin
- Products and inventory
- Basic checkout and cart
- Community support
WooCommerce: Pros & Cons
Pros
- Core plugin is completely free with no transaction fees beyond payment processors
- Maximum control over hosting, data, and every aspect of the store
- Scales from a single product to enterprise volumes without platform limits
- Massive ecosystem of themes and extensions for any requirement
- Existing WordPress site can become a store instantly without migration
Cons
- Self-hosting requires choosing, configuring, and maintaining a hosting provider
- Extension costs add up -- a full-featured store often needs $500 or more in annual extensions
- No dedicated support -- community forums and documentation only on free plan
- Performance requires caching, CDN, and optimization for high-traffic stores
- Steeper learning curve than Shopify for non-technical store owners
Is WooCommerce Worth It?
WooCommerce's free plan is a solid starting point with a generous feature set. For individuals and small teams, the free tier may be all you need.
With an editorial rating of 4.2/5, WooCommerce scores well in the E-Commerce category. Before committing, consider comparing it against alternatives to ensure it fits your workflow and budget.
Related Articles
Best E-Commerce Platforms for Small Business 2026
Shopify Basic costs $39/month plus 2% on every transaction with a third-party gateway. BigCommerce charges the same $39 with zero platform fees. WooCommerce is free. Gumroad takes 10% per sale with no monthly fee. Here is which fits your store type and volume.
Read moreComparisonsShopify vs WooCommerce in 2026: Which E-Commerce Platform Should You Choose?
Shopify charges 2% on third-party payments at the Basic level ($39/month) and nothing if you use Shopify Payments. WooCommerce is a free WordPress plugin with zero platform fees. Here is what each actually costs at different sales volumes and who should use each.
Read more