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MozPricing 2026: Plans, Costs & Best Value

SEO software for smarter marketing. Moz offers 4 pricing tiers for teams of all sizes.

4.3
Editorial Rating

Starter

$49/user/mo
  • 1 user
  • 1 campaign
  • Keyword research
  • Rank tracking
Start Trial
Best Value

Standard

$99/user/mo
  • 1 user
  • 3 campaigns
  • Full keyword explorer
  • Link research
Start Trial

Medium

$179/user/mo
  • 2 users
  • 10 campaigns
  • Full crawl and audit
  • Competitive research
Start Trial

Large

$299/user/mo
  • 3 users
  • 25 campaigns
  • Extended limits
  • Priority support
Start Trial

Moz: Pros & Cons

Pros

  • Domain Authority is an industry-standard metric
  • Excellent educational resources and community
  • More affordable than Ahrefs and SEMrush
  • MozBar browser extension is very useful
  • Good local SEO tools with Moz Local
  • Straightforward and beginner-friendly interface

Cons

  • Backlink index is smaller than competitors
  • Crawl speed is slower than other tools
  • Feature set is narrower than SEMrush
  • Data freshness can lag behind competitors
  • Keyword database is smaller
  • UI feels dated compared to newer tools

Is Moz Worth It?

Moz is a paid tool, so the value depends on whether its feature set justifies the investment for your team. Most teams find the Standard plan at $99/mo to be the sweet spot.

With an editorial rating of 4.3/5, Moz scores well in the Marketing & SEO category. Before committing, consider comparing it against alternatives to ensure it fits your workflow and budget.

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