ButtondownPricing 2026: Plans, Costs & Best Value
The easiest way to run your newsletter. Buttondown offers a free plan with up to 100 subscribers, plus 3 paid tiers.
4.6
Editorial RatingButtondown Free Plan
Buttondown's free tier includes:
- Up to 100 subscribers
- Unlimited emails
- Basic analytics
- Buttondown branding
Upgrade to Basic starting at $9/mo for additional features.
Buttondown: Pros & Cons
Pros
- Simple and focused
- Great for writers
- Markdown support
- Indie-made, no VC
Cons
- Limited automation
- Basic templates
- No visual editor
Is Buttondown Worth It?
Buttondown's free plan is a solid starting point with a generous feature set. For individuals and small teams, the free tier may be all you need. The Basic plan at $9/mo unlocks the features most growing teams need.
With an editorial rating of 4.6/5, Buttondown is among the top-rated tools in the Email Marketing category. Before committing, consider comparing it against alternatives to ensure it fits your workflow and budget.