BufferPricing 2026: Plans, Costs & Best Value

Grow your audience on social and beyond. Buffer offers a free plan with 3 channels, plus 2 paid tiers.

4.3

Editorial Rating

Free

3 channels
10 scheduled posts per channel
Landing page builder
AI assistant

Get Started Free

Best Value

Essentials

$6/user/mo

Unlimited scheduled posts
Engagement tools
Analytics
Grid planner

Start Trial

Team

$12/user/mo

Everything in Essentials
Unlimited team members
Draft collaboration
Custom access levels

Start Trial

Buffer Free Plan

Buffer's free tier includes:

3 channels
10 scheduled posts per channel
Landing page builder
AI assistant

Upgrade to Essentials starting at $6/mo for additional features.

Buffer: Pros & Cons

Pros

Very affordable per-channel pricing model
Extremely clean and easy-to-use interface
Transparent company with public salary formula
Good free tier for individuals
AI assistant helps write social posts
Landing page builder included

Cons

Analytics are basic compared to Sprout Social
No social listening capabilities
Limited engagement and inbox features
Fewer supported platforms than competitors
No bulk scheduling from CSV
Reporting lacks competitive benchmarking

Is Buffer Worth It?

Buffer's free plan is a solid starting point with a generous feature set. For individuals and small teams, the free tier may be all you need. The Essentials plan at $6/mo unlocks the features most growing teams need.

With an editorial rating of 4.3/5, Buffer scores well in the Marketing & SEO category. Before committing, consider comparing it against alternatives to ensure it fits your workflow and budget.

Try Buffer Compare Alternatives Full Review

Comparisons

Later vs Buffer in 2026: Which Social Media Scheduling Tool Wins?

Later wins for Instagram-first brands with its visual grid planner and Linkin.bio, while Buffer wins on price and simplicity for teams spread across text-heavy platforms like Twitter/X and LinkedIn.

Buffer vs Hootsuite in 2026: Which Social Media Scheduler Wins

Buffer charges per channel, $6-120/month, with no social listening. Hootsuite has restructured its pricing entirely, now Standard $99, Professional $199, Advanced $399/month, down from a $739 top tier under the old structure. Here is when Hootsuite's added capability is actually worth the price gap.