BufferPricing 2026: Plans, Costs & Best Value
Grow your audience on social and beyond. Buffer offers a free plan with 3 channels, plus 2 paid tiers.
4.3
Editorial RatingBest Value
Essentials
$6/user/mo
- Unlimited scheduled posts
- Engagement tools
- Analytics
- Grid planner
Team
$12/user/mo
- Everything in Essentials
- Unlimited team members
- Draft collaboration
- Custom access levels
Buffer Free Plan
Buffer's free tier includes:
- 3 channels
- 10 scheduled posts per channel
- Landing page builder
- AI assistant
Upgrade to Essentials starting at $6/mo for additional features.
Buffer: Pros & Cons
Pros
- Very affordable per-channel pricing model
- Extremely clean and easy-to-use interface
- Transparent company with public salary formula
- Good free tier for individuals
- AI assistant helps write social posts
- Landing page builder included
Cons
- Analytics are basic compared to Sprout Social
- No social listening capabilities
- Limited engagement and inbox features
- Fewer supported platforms than competitors
- No bulk scheduling from CSV
- Reporting lacks competitive benchmarking
Is Buffer Worth It?
Buffer's free plan is a solid starting point with a generous feature set. For individuals and small teams, the free tier may be all you need. The Essentials plan at $6/mo unlocks the features most growing teams need.
With an editorial rating of 4.3/5, Buffer scores well in the Marketing & SEO category. Before committing, consider comparing it against alternatives to ensure it fits your workflow and budget.