Sprout Social vs Hootsuite
Detailed comparison to help you choose the right tool for your needs
S
Sprout Social
Social media management and intelligence
4.4
Editorial RatingH
Hootsuite
Social media management for business
4.2
Editorial RatingQuick Comparison
Rating
4.4
vs4.2
Starting Price
$249
vs$99
Pricing Model
paid
vspaid
Feature
Sprout Social
Hootsuite
Publishing
Analytics
Social Listening
Engagement
Employee Advocacy
Review Management
Post Scheduling
Ad Management
Team Collaboration
Content Curation
Sprout Social Pros
- Best-in-class social media analytics and reporting
- Excellent unified inbox for engagement
- Strong social listening capabilities
- Beautiful and intuitive interface
- Great presentation-ready reports
- Robust employee advocacy tools
Sprout Social Cons
- Most expensive social media management tool
- Additional users require per-seat fees
- Overkill for small businesses or solopreneurs
- Social listening costs extra on lower plans
- Publishing features are similar to cheaper tools
- Long-term contracts preferred over monthly billing
Hootsuite Pros
- One of the most established social media tools
- Supports the widest range of social networks
- Strong social listening and monitoring
- Good for managing large numbers of accounts
- Comprehensive ad management across platforms
- Extensive app directory for extensions
Hootsuite Cons
- Pricing has increased dramatically over the years
- Free plan was eliminated
- Interface can feel cluttered and overwhelming
- Analytics are less modern than newer competitors
- Customer support receives frequent complaints
- Mobile app is sluggish