Mailchimp vs Constant Contact

Detailed comparison to help you choose the right tool for your needs

M

Mailchimp

Turn emails into revenue

4.4
Editorial Rating
C

Constant Contact

Email marketing that drives real results

4.0
Editorial Rating

Quick Comparison

Rating

4.4
vs
4

Starting Price

Free
vs
$12

Pricing Model

freemium
vs
paid
Feature
Mailchimp
Constant Contact
Email campaigns
Landing pages
Automation
A/B testing
Analytics
AI content
Email Marketing
Event Management
Social Media Tools
Ecommerce
Surveys

Mailchimp Pros

  • Well-known and trusted
  • Good free tier for starting out
  • Easy to use
  • Lots of integrations

Mailchimp Cons

  • Gets expensive quickly
  • Limited automation on lower tiers
  • Pricing based on contacts, not sends

Constant Contact Pros

  • Excellent event management features
  • Very easy for beginners to get started
  • Good template library with drag-and-drop editor
  • Strong deliverability rates
  • Phone support available on all plans
  • Social media posting included

Constant Contact Cons

  • Pricing is higher than many competitors
  • Automation is less sophisticated than ActiveCampaign
  • Email editor can be rigid with formatting
  • Limited A/B testing options
  • Cancellation process has been criticized
  • Analytics are basic compared to modern tools

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