Mailchimp vs Brevo
Detailed comparison to help you choose the right tool for your needs
Quick Comparison
Rating
4.4
vs4.5
Starting Price
Free
vsFree
Pricing Model
freemium
vsfreemium
Feature
Mailchimp
Brevo
Email campaigns
Landing pages
Automation
A/B testing
Analytics
AI content
Email Marketing
SMS Marketing
WhatsApp Campaigns
CRM
Marketing Automation
Transactional Email
Mailchimp Pros
- Well-known and trusted
- Good free tier for starting out
- Easy to use
- Lots of integrations
Mailchimp Cons
- Gets expensive quickly
- Limited automation on lower tiers
- Pricing based on contacts, not sends
Brevo Pros
- Unlimited contacts on all plans including free
- Email, SMS, and WhatsApp in one platform
- Built-in CRM at no extra cost
- Strong transactional email capabilities
- Very competitive pricing
- Good marketing automation builder
Brevo Cons
- Free plan has 300 emails per day limit
- Email editor is less polished than Mailchimp
- Advanced features require Business plan
- Deliverability can be inconsistent
- Reporting is basic on lower plans
- Customer support response times vary