Mailchimp vs Beehiiv

Detailed comparison to help you choose the right tool for your needs

M

Mailchimp

Turn emails into revenue

4.4
Editorial Rating
B

Beehiiv

The newsletter platform built for growth

4.6
Editorial Rating

Quick Comparison

Rating

4.4
vs
4.6

Starting Price

Free
vs
Free

Pricing Model

freemium
vs
freemium
Feature
Mailchimp
Beehiiv
Email campaigns
Landing pages
Automation
A/B testing
Analytics
AI content
Newsletter sending
Paid subscriptions
Referral program
Ad network
Segmentation

Mailchimp Pros

  • Well-known and trusted
  • Good free tier for starting out
  • Easy to use
  • Lots of integrations

Mailchimp Cons

  • Gets expensive quickly
  • Limited automation on lower tiers
  • Pricing based on contacts, not sends

Beehiiv Pros

  • Best monetization tools of any newsletter platform
  • Built-in ad network for passive revenue
  • Referral system drives organic growth
  • Strong analytics and subscriber insights
  • No revenue cut on paid subscriptions

Beehiiv Cons

  • Free plan limited to 2500 subscribers
  • Less established than Mailchimp or ConvertKit
  • Scale plan expensive for smaller newsletters

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