Listmonk vs Ghost
Detailed comparison to help you choose the right tool for your needs
L
Listmonk
Self-hosted newsletter and mailing list manager — open-source Mailchimp alternative
4.4
Editorial RatingG
Ghost
The creator platform for independent publishers
4.2
Editorial RatingQuick Comparison
Rating
4.4
vs4.2
Starting Price
Free
vs$9
Pricing Model
free
vspaid
Feature
Listmonk
Ghost
Campaign management
Template editor
Subscriber management
Analytics
API access
Bounce handling
Newsletter sending
Membership tiers
Paid subscriptions
SEO tools
Full blogging CMS
Self-hostable
Listmonk Pros
- Handles millions of subscribers
- High performance (written in Go)
- Beautiful, modern interface
- Completely free
Listmonk Cons
- Self-hosted only — need your own SMTP
- No drag-and-drop email builder
- Fewer templates than Mailchimp
Ghost Pros
- Open source — full ownership of your content
- Best SEO of any newsletter platform
- No revenue cut on paid subscriptions
- Self-hosting option for maximum control
- Professional blogging CMS built in
Ghost Cons
- More technical setup than Substack
- Design customization requires knowing Handlebars/CSS
- No built-in discovery network
- Member limits on lower plans