Insightly vs Zoho CRM

Detailed comparison to help you choose the right tool for your needs

I

Insightly

Modern CRM for growing businesses

4.2
Editorial Rating
Z

Zoho CRM

Close more deals. Grow revenue faster.

4.1
Editorial Rating

Quick Comparison

Rating

4.2
vs
4.1

Starting Price

Free
vs
Free

Pricing Model

freemium
vs
freemium
Feature
Insightly
Zoho CRM
Contact Management
Pipeline Management
Project Management
Email Marketing
Custom Dashboards
Workflow Automation
Contact management
Pipeline management
Workflow automation
Reports & dashboards
AI assistant (Zia)
Email integration

Insightly Pros

  • Built-in project management post-sale
  • Good unified platform approach
  • AppConnect integration platform is powerful
  • Reasonable pricing for mid-market
  • Custom objects and fields on all plans
  • Relationship linking between records is useful

Insightly Cons

  • Interface feels dated compared to modern CRMs
  • Free plan is limited to 2 users
  • Marketing features are basic vs dedicated tools
  • Mobile app needs improvement
  • Customer support can be slow
  • Reporting requires Professional plan or higher

Zoho CRM Pros

  • Feature-rich for the price point
  • Generous free plan for up to 3 users
  • AI assistant (Zia) included on Enterprise
  • Integrates with full Zoho ecosystem

Zoho CRM Cons

  • UI feels dated compared to HubSpot or Pipedrive
  • Complex to configure correctly
  • Overwhelming for small teams
  • Support can be slow

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