Insightly vs Salesforce

Detailed comparison to help you choose the right tool for your needs

I

Insightly

Modern CRM for growing businesses

4.2
Editorial Rating
S

Salesforce

The world's #1 CRM platform

4.4
Editorial Rating

Quick Comparison

Rating

4.2
vs
4.4

Starting Price

Free
vs
$25

Pricing Model

freemium
vs
freemium
Feature
Insightly
Salesforce
Contact Management
Pipeline Management
Project Management
Email Marketing
Custom Dashboards
Workflow Automation
Contact & lead management
Opportunity tracking
AppExchange marketplace
AI (Agentforce)
Advanced reporting
Territory management

Insightly Pros

  • Built-in project management post-sale
  • Good unified platform approach
  • AppConnect integration platform is powerful
  • Reasonable pricing for mid-market
  • Custom objects and fields on all plans
  • Relationship linking between records is useful

Insightly Cons

  • Interface feels dated compared to modern CRMs
  • Free plan is limited to 2 users
  • Marketing features are basic vs dedicated tools
  • Mobile app needs improvement
  • Customer support can be slow
  • Reporting requires Professional plan or higher

Salesforce Pros

  • Industry-leading CRM
  • Massive ecosystem
  • Extremely customizable
  • Powerful AI

Salesforce Cons

  • Expensive
  • Complex implementation
  • Steep learning curve
  • Can feel bloated

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