Hotjar vs Umami
Detailed comparison to help you choose the right tool for your needs
U
Umami
Simple, fast, privacy-focused open-source website analytics
4.5
Editorial RatingQuick Comparison
Rating
4.3
vs4.5
Starting Price
Free
vsFree
Pricing Model
freemium
vsfreemium
Feature
Hotjar
Umami
Heatmaps
Session recordings
Surveys
Feedback widgets
Funnel analysis
User interviews
No cookies required
GDPR compliant
Real-time dashboard
Custom events
API access
Self-hosting
Hotjar Pros
- Heatmaps make data visual and shareable
- Session recordings reveal UX issues quickly
- Easy to install with one script tag
- Built-in surveys and feedback tools
- Good free tier for small sites
- Non-technical teams can use it immediately
Hotjar Cons
- Limited quantitative analytics capabilities
- Session recording quality varies on SPAs
- Can slow down page load slightly
- Data retention limits on lower plans
- Not a replacement for product analytics
- Free tier is very limited at 35 sessions per day
Umami Pros
- No cookie consent banner needed
- Extremely lightweight script (~2KB)
- Beautiful clean dashboard
- Self-hosted = unlimited free
Umami Cons
- Fewer features than GA4
- No conversion funnels on free plan
- Limited integrations