Hotjar vs Looker
Detailed comparison to help you choose the right tool for your needs
Quick Comparison
Rating
4.3
vs4.4
Starting Price
Free
vs$null
Pricing Model
freemium
vsenterprise
Feature
Hotjar
Looker
Heatmaps
Session recordings
Surveys
Feedback widgets
Funnel analysis
User interviews
LookML modeling
Embedded analytics
Custom dashboards
API access
Git integration
Data governance
Hotjar Pros
- Heatmaps make data visual and shareable
- Session recordings reveal UX issues quickly
- Easy to install with one script tag
- Built-in surveys and feedback tools
- Good free tier for small sites
- Non-technical teams can use it immediately
Hotjar Cons
- Limited quantitative analytics capabilities
- Session recording quality varies on SPAs
- Can slow down page load slightly
- Data retention limits on lower plans
- Not a replacement for product analytics
- Free tier is very limited at 35 sessions per day
Looker Pros
- Best-in-class semantic layer with LookML
- Excellent embedded analytics capabilities
- Strong governance and version control
- Deep BigQuery and Google Cloud integration
- Powerful for data teams that think in SQL
- Git-based workflow for model management
Looker Cons
- No free tier with enterprise pricing only
- Steep learning curve for LookML
- Requires data engineering resources
- Slow dashboard load times reported
- Being merged into Looker Studio creates confusion
- Overkill for small teams